Perceived effectiveness of in-store technological tools in relation to the gender of the owner/manager
| Total sample | Male managers | Female managers | ||||||
|---|---|---|---|---|---|---|---|---|
| n = 279 (100%) | n = 118 (42.3%) | n = 161 (57.7%) | ||||||
| Mean | SD | Mean | SD | Mean | SD | F | Sig | |
| Travel catalogues and brochures | 2.85 | 1.470 | 2.61 | 1.384 | 3.02 | 1.510 | 5.343*** | 0.022 |
| Tablet | 1.88 | 1.168 | 1.77 | 1.120 | 1.96 | 1.198 | 1.838 | 0.176 |
| Touchpoint | 1.62 | 1.052 | 1.59 | 1.016 | 1.65 | 1.080 | 0.279 | 0.598 |
| Monitors or LCD screen | 2.48 | 1.429 | 2.55 | 1.412 | 2.43 | 1.444 | 0.498 | 0.481 |
| 3D (AR and VR) | 1.98 | 1.290 | 1.84 | 1.147 | 2.08 | 1.381 | 2.280 | 0.132 |
| QR code | 2.12 | 1.317 | 2.24 | 1.394 | 2.03 | 1.255 | 1.776 | 0.184 |
| Total sample | Male managers | Female managers | ||||||
|---|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | Sig | ||
| Travel catalogues and brochures | 2.85 | 1.470 | 2.61 | 1.384 | 3.02 | 1.510 | 5.343*** | 0.022 |
| Tablet | 1.88 | 1.168 | 1.77 | 1.120 | 1.96 | 1.198 | 1.838 | 0.176 |
| Touchpoint | 1.62 | 1.052 | 1.59 | 1.016 | 1.65 | 1.080 | 0.279 | 0.598 |
| Monitors or LCD screen | 2.48 | 1.429 | 2.55 | 1.412 | 2.43 | 1.444 | 0.498 | 0.481 |
| 3D (AR and VR) | 1.98 | 1.290 | 1.84 | 1.147 | 2.08 | 1.381 | 2.280 | 0.132 |
| QR code | 2.12 | 1.317 | 2.24 | 1.394 | 2.03 | 1.255 | 1.776 | 0.184 |
Note(s): Significantly different average scores * = p < 0.10; ** = p < 0.05; *** = p < 0.01
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