Perceived effectiveness of in-store technological tools in relation to the education level of the owner/manager
| Total sample | High-school diploma or less | Bachelor's degree or higher | ||||||
|---|---|---|---|---|---|---|---|---|
| n = 279 (100%) | n = 188 (67.4%) | n = 91 (32.6%) | ||||||
| Mean | SD | Mean | SD | Mean | SD | F | Sig | |
| Travel catalogues and brochures | 2.85 | 1.470 | 2.92 | 0.109 | 2.70 | 1.369 | 1.343 | 0.248 |
| Tablet | 1.88 | 1.168 | 2.02 | 1.206 | 1.61 | 1.040 | 7.775*** | 0.006 |
| Touchpoint | 1.62 | 1.052 | 1.69 | 1.080 | 1.49 | 0.990 | 2.120 | 0.146 |
| Monitors or LCD screen | 2.48 | 1 0.429 | 2.51 | 1.439 | 2.42 | 1.413 | 0.266 | 0.606 |
| 3D (AR and VR) | 1.98 | 1.290 | 2.06 | 1.343 | 1.81 | 1.167 | 2.361 | 0.126 |
| QR code | 2.12 | 1.317 | 2.21 | 1.371 | 1.93 | 1.185 | 2.745* | 0.099 |
| Total sample | High-school diploma or less | Bachelor's degree or higher | ||||||
|---|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | Sig | ||
| Travel catalogues and brochures | 2.85 | 1.470 | 2.92 | 0.109 | 2.70 | 1.369 | 1.343 | 0.248 |
| Tablet | 1.88 | 1.168 | 2.02 | 1.206 | 1.61 | 1.040 | 7.775*** | 0.006 |
| Touchpoint | 1.62 | 1.052 | 1.69 | 1.080 | 1.49 | 0.990 | 2.120 | 0.146 |
| Monitors or LCD screen | 2.48 | 1 | 2.51 | 1.439 | 2.42 | 1.413 | 0.266 | 0.606 |
| 3D (AR and VR) | 1.98 | 1.290 | 2.06 | 1.343 | 1.81 | 1.167 | 2.361 | 0.126 |
| QR code | 2.12 | 1.317 | 2.21 | 1.371 | 1.93 | 1.185 | 2.745* | 0.099 |
Note(s): Significantly different average scores * = p < 0.10; ** = p < 0.05; *** = p < 0.01
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