Table 2 Metaverse’s role in product... | Emerald Publishing

Table 2

Metaverse’s role in product management, branding and communication strategy

	Branding and communication strategy	Product strategy
External	[I] • Creating stronger brands through richer consumer experience and engagement • Facilitating direct interaction with customers • Changing the roles of social influence tactics such as social proof	[II] • Manipulating the product mix • Serving as a new product testing venue • Improving the product management process to enhance product quality • Lowering sales costs • Increasing consumer confidence in buying a product and reducing product return rate
Internal	[III] • Facilitating onboarding, meetings and training: leadership management, sales strategy training and planning, closing a deal and role-playing • Improving the effectiveness of rewards and recognition programs	[IV] • Enhancing the effectiveness of internal teams to increase the success of new product introductions

	Branding and communication strategy	Product strategy
External	[I]• Creating stronger brands through richer consumer experience and engagement • Facilitating direct interaction with customers • Changing the roles of social influence tactics such as social proof	[II]• Manipulating the product mix • Serving as a new product testing venue • Improving the product management process to enhance product quality • Lowering sales costs • Increasing consumer confidence in buying a product and reducing product return rate
Internal	[III]• Facilitating onboarding, meetings and training: leadership management, sales strategy training and planning, closing a deal and role-playing • Improving the effectiveness of rewards and recognition programs	[IV]• Enhancing the effectiveness of internal teams to increase the success of new product introductions

Source(s): Own elaboration