Digital map of hotel brand personality traits identified on TripAdvisor reviews
| Dimension | Total number of traits | Frequency of identified traits by hotel | % captured/useful traits | |||
|---|---|---|---|---|---|---|
| HOTEL A | HOTEL B | HOTEL C | Total | |||
| (London) | (NYC) | (Sydney) | ||||
| Sincerity | 174 | 4.613 | 6.708 | 4.319 | 15.640 | 60.92 |
| Excitement | 142 | 1.483 | 2.336 | 2.084 | 5.903 | 64.08 |
| Sophistication | 173 | 1.096 | 1.868 | 1.791 | 4.755 | 49.71 |
| Competence | 168 | 1.024 | 1.72 | 1.106 | 3.850 | 51.19 |
| Sustainability | 213 | 1.187 | 1.433 | 1.132 | 3.752 | 50.23 |
| Ruggedness | 174 | 839 | 818 | 683 | 2.340 | 41.95 |
| Total number of reviews (TripAdvisor) | 4.814 | 6.627 | 4.734 | 16.175 | – | |
| First review | 10/3/2013 | 7/23/2002 | 7/22/2015 | – | – | |
| Latest review | 1/10/2019 | 1/9/2019 | 1/10/2019 | – | – | |
| Dimension | Total number of traits | Frequency of identified traits by hotel | % captured/useful traits | |||
|---|---|---|---|---|---|---|
| HOTEL A | HOTEL B | HOTEL C | ||||
| (London) | (NYC) | (Sydney) | ||||
| Sincerity | 174 | 4.613 | 6.708 | 4.319 | 60.92 | |
| Excitement | 142 | 1.483 | 2.336 | 2.084 | 64.08 | |
| Sophistication | 173 | 1.096 | 1.868 | 1.791 | 49.71 | |
| Competence | 168 | 1.024 | 1.72 | 1.106 | 51.19 | |
| Sustainability | 213 | 1.187 | 1.433 | 1.132 | 50.23 | |
| Ruggedness | 174 | 839 | 818 | 683 | 41.95 | |
| 4.814 | 6.627 | 4.734 | 16.175 | – | ||
| First review | 10/3/2013 | 7/23/2002 | 7/22/2015 | – | – | |
| Latest review | 1/10/2019 | 1/9/2019 | 1/10/2019 | – | – | |
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