Entrepreneurial digital skills and competencies
| Category | Skills and competencies | Illustrative quotes |
|---|---|---|
| Marketing, customer relationship | Website design skills | Website development, content and graphic design for brand creation and value proposition creation are important |
| Internet, social media | … a basic introduction to the major platforms that most people are using because a lot of them don’t. Let’s face it, that’s the way of the world. … that’s where we’re going with some of the things that we’re doing. I’m talking mostly about social media apps and those kinds of things | |
| Research and data analysis | Ability to conduct online research to identify and analyse potential opportunities and markets | The ability to research and understand marketplace and to do online research, the ability to organise and analyse potential opportunities in the digital world. … I think a lot is related to understanding and qualifying opportunities as it relates to businesses … Those who are able to do that quickly and efficiently tend to be much more successful than others |
| Database management skills, ability to use basic data analysis tools for business decision-making | Sometimes even the simplest systems like Excel. There’s a lot of stuff that you can do with Excel to store information and to capture information and to just keep track of documents, do some kind of longitudinal analysis of all kinds of things, and to sort zip codes. You can use it for marketing. You can use it for finance. I think it’s absolutely essential if you go into business that you know how to use that kind of data management, at the very least | |
| Ability to conduct research online | You have to be able to deal with different currencies, even across Canada, the different taxes, and the languages. It’s a willingness to do research through the Internet. … Just the whole singularity of getting product license and doing all the stuff that needs to be done, navigating that whole electronic filing system for exporting and importing … | |
| Productivity and efficiency | Ability to use programmes/software to increase productivity and efficiency | Accounting and financing software/Basic office software skills/Project management software (for example, for office scheduling)/Inventory management software/Enterprise Resource Planning System/working in the Cloud/Electronic communication |
| Knowledge of existing technologies | Knowledge of available technologies | … I think an understanding of all of the technologies that are out there, and how they work, and which ones you want to use for your business |
| Ability to select suitable technologies for the business needs | … a lot of people spend a lot of time and effort on that and it’s not sustainable. … how do you make your technology plan relevant to your business and then sustain your business growth? |
| Category | Skills and competencies | Illustrative quotes |
|---|---|---|
| Marketing, customer relationship | Website design skills | Website development, content and graphic design for brand creation and value proposition creation are important |
| Internet, social media | … a basic introduction to the major platforms that most people are using because a lot of them don’t. Let’s face it, that’s the way of the world. … that’s where we’re going with some of the things that we’re doing. I’m talking mostly about social media apps and those kinds of things | |
| Research and data analysis | Ability to conduct online research to identify and analyse potential opportunities and markets | The ability to research and understand marketplace and to do online research, the ability to organise and analyse potential opportunities in the digital world. … I think a lot is related to understanding and qualifying opportunities as it relates to businesses … Those who are able to do that quickly and efficiently tend to be much more successful than others |
| Database management skills, ability to use basic data analysis tools for business decision-making | Sometimes even the simplest systems like Excel. There’s a lot of stuff that you can do with Excel to store information and to capture information and to just keep track of documents, do some kind of longitudinal analysis of all kinds of things, and to sort zip codes. You can use it for marketing. You can use it for finance. I think it’s absolutely essential if you go into business that you know how to use that kind of data management, at the very least | |
| Ability to conduct research online | You have to be able to deal with different currencies, even across Canada, the different taxes, and the languages. It’s a willingness to do research through the Internet. … Just the whole singularity of getting product license and doing all the stuff that needs to be done, navigating that whole electronic filing system for exporting and importing … | |
| Productivity and efficiency | Ability to use programmes/software to increase productivity and efficiency | Accounting and financing software/Basic office software skills/Project management software (for example, for office scheduling)/Inventory management software/Enterprise Resource Planning System/working in the Cloud/Electronic communication |
| Knowledge of existing technologies | Knowledge of available technologies | … I think an understanding of all of the technologies that are out there, and how they work, and which ones you want to use for your business |
| Ability to select suitable technologies for the business needs | … a lot of people spend a lot of time and effort on that and it’s not sustainable. … how do you make your technology plan relevant to your business and then sustain your business growth? |
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