Table I

First part of proposed methodology: the issues to be analyzed through in-depth interviews

Problem-solution FITInnovation FITOperations FITStakeholders FITEconomics FIT
Problem to be solved
Solution offered
Early adopters
Targeting
Market potential
Central innovation
Mega-trends
Intangibles
Protectability
MVP
Development and prototyping
Production process
CRM
Metrics
Priority
Team skills
Team compactness
Partnerships
The clarity in agreements and programs
Involvement
Revenue stream
Cost structure
Resource plan
Business scalability
The readiness of the investment

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