Table II

An example of the evaluation sheet on market risk

Problem-solution FIT: market riskQualitative evaluation (scale from one to six)Weight (depending on age group)
Focus on the problems to be solved  
How good were they to identify the most important market target problems to be solved?  
Focus on the solutions to offer  
How good they were in defining the solutions they intend to offer to solve the problems of the target  
Focus on early adopters  
How good are they in defining and identifying early adopters?  
Focus on targeting  
How well have they been able to identify and describe their market targets practically?  
Market potential  
How important is the market potential to which the startup can aspire?  
Total evaluation  

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