Predictor construct – dependent variable: online purchase intention
| Predictor constructs | Importance | Performance |
|---|---|---|
| (X) | (Y) | |
| Positive attitude | 0.428 | 72.1 |
| Compatibility with values | 0.275 | 65.0 |
| Credibility | 0.012 | 60.5 |
| Advantages | 0.381 | 71.0 |
| Mean values | 0.126 | 65.0 |
| Predictor constructs | Importance | Performance |
|---|---|---|
| ( | ( | |
| Positive attitude | 0.428 | 72.1 |
| Compatibility with values | 0.275 | 65.0 |
| Credibility | 0.012 | 60.5 |
| Advantages | 0.381 | 71.0 |
| Mean values | 0.126 | 65.0 |
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