Table 2 Variable measurement Variable... | Emerald Publishing

Table 2

Variable measurement

Variable	Indicator	Reference
Advertising attractiveness	Content, uniqueness, informative, accurate, product display and interactivity	Amandeep et al. (2017), Caballero et al. (1989), Cvirka et al. (2022), Phau and Lum (2000), Soberman and Xiang (2022)
Influencer marketing	Trustworthiness, reputation and credibility	Chetioui et al. (2020), Lou and Yuan (2019), Nafees et al. (2021), Zak and Hasprova (2020)
Online customer reviews	Review expertise, product rating, quality of arguments and website reputation	Cheung et al. (2012), Luo et al. (2015), Thomas et al. (2019)
Purchase decision	Emotional, cognitive, behavioral, competence and environment	DeShields et al. (1996)

Variable	Indicator	Reference
Advertising attractiveness	Content, uniqueness, informative, accurate, product display and interactivity	Amandeep et al. (2017), Caballero et al. (1989), Cvirka et al. (2022), Phau and Lum (2000), Soberman and Xiang (2022)
Influencer marketing	Trustworthiness, reputation and credibility	Chetioui et al. (2020), Lou and Yuan (2019), Nafees et al. (2021), Zak and Hasprova (2020)
Online customer reviews	Review expertise, product rating, quality of arguments and website reputation	Cheung et al. (2012), Luo et al. (2015), Thomas et al. (2019)
Purchase decision	Emotional, cognitive, behavioral, competence and environment	DeShields et al. (1996)