Table 3

Validity test

Construct/ItemsPearson correlationDegree of freedomResults
Advertising attractiveness (AA)
AA 10.5450.1779Valid
AA 20.521 Valid
AA 30.562 Valid
AA 40.664 Valid
AA 50.589 Valid
AA 60.612 Valid
Influencer marketing (IM)
IM 10.8210.1779Valid
IM 20.773 Valid
IM 30.809 Valid
Online customer reviews (OCR)
OCR 10.7810.1779Valid
OCR 20.935 Valid
OCR 30.822 Valid
OCR 40.889 Valid
Purchase decision (PD)
PD 10.7560.1779Valid
PD 20.722 Valid
PD 30.748 Valid
PD 40.804 Valid
Y1.50.649 Valid
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