Positive and negative elements of greenwashing
| Negative elements | Positive elements |
|---|---|
| Harmful for sustainability: Mooney (2020), Tsui (2020) | Contribute to environmental awareness: Holmes (2017) |
| Bad reputation: Mooney (2020), Edwards (2022), Koskela (2022) | Providing a slow transition to sustainability: Gerner (2020), Basetti (2020) |
| Aggressive marketing strategy: Landfillsolution (n.d.) | Giving financial benefits and gaining green image with low cost in the competitive market (Bump, 2012; Korosec, 2012) |
| Increase green skepticism: Aji & Sutikno (2015), Nguyen, Yang, Nguyen, Johnson, & Cao (2019), De Freitas Netto et al. (2020) |
| Negative elements | Positive elements |
|---|---|
| Harmful for sustainability: | Contribute to environmental awareness: |
| Bad reputation: | Providing a slow transition to sustainability: |
| Aggressive marketing strategy: | Giving financial benefits and gaining green image with low cost in the competitive market ( |
| Increase green skepticism: |
Source(s): Created by the author
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