Results of hypothesis testing
| Hypothesis | Causality | Estimates | C.R. | p-value | Decision |
|---|---|---|---|---|---|
| H1 | Access convenience – Customer satisfaction | 0.389 | 3.3 | *** | Accepted |
| H2 | Search convenience – Customer satisfaction | 0.212 | 2.581 | 0.01 | Accepted |
| H3 | Evaluation convenience – Customer satisfaction | 0.083 | 0.79 | 0.429 | Rejected |
| H4 | Order convenience – Customer satisfaction | 0.151 | 2.004 | 0.045 | Accepted |
| H5 | Logistics/R.L. convenience – Customer satisfaction | 0.134 | 1.804 | 0.071 | Rejected |
| Hypothesis | Causality | Estimates | C.R. | Decision | |
|---|---|---|---|---|---|
| Access convenience – Customer satisfaction | 0.389 | 3.3 | *** | Accepted | |
| Search convenience – Customer satisfaction | 0.212 | 2.581 | 0.01 | Accepted | |
| Evaluation convenience – Customer satisfaction | 0.083 | 0.79 | 0.429 | Rejected | |
| Order convenience – Customer satisfaction | 0.151 | 2.004 | 0.045 | Accepted | |
| Logistics/R.L. convenience – Customer satisfaction | 0.134 | 1.804 | 0.071 | Rejected |
Source(s): Prepared by Researcher