Table 6

Results of hypothesis testing

HypothesisCausalityEstimatesC.R.p-valueDecision
H1Access convenience – Customer satisfaction0.3893.3***Accepted
H2Search convenience – Customer satisfaction0.2122.5810.01Accepted
H3Evaluation convenience – Customer satisfaction0.0830.790.429Rejected
H4Order convenience – Customer satisfaction0.1512.0040.045Accepted
H5Logistics/R.L. convenience – Customer satisfaction0.1341.8040.071Rejected

Source(s): Prepared by Researcher

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