Effects on restored trust (R2 = 0.55)
| Manipulated variables and interactions | Effect | S.E. | t (449) | p | ||
|---|---|---|---|---|---|---|
| Compensation level | −0.57 | 0.55 | −1.03 | 0.31 ns | ||
| Medium | Compensation type | Effect | ||||
| Offline | Refund | 0.73 | ||||
| Offline | Coupon | 0.30 | ||||
| Online | Refund | 0.52 | ||||
| Online | Coupon | 0.59 | ||||
| Index of moderated mediation = 0.51 [0.09, 0.91] | ||||||
| Satisfaction | 0.59 | 0.03 | 19.39 | <0.001 | ||
| Medium | −0.58 | 0.80 | −0.73 | 0.46 ns | ||
| Compensation level × medium | 0.27 | 0.35 | 0.75 | 0.45 ns | ||
| Compensation type | −0.77 | 0.75 | −1.02 | 0.31 ns | ||
| Compensation level × compensation type | 0.38 | 0.34 | 1.11 | 0.27 ns | ||
| Medium × compensation type | 0.44 | 0.48 | 0.92 | 0.36 ns | ||
| Compensation level × medium × compensation type | −0.20 | 0.22 | −0.93 | 0.35 ns | ||
| Manipulated variables and interactions | Effect | S.E. | ||||
|---|---|---|---|---|---|---|
| Compensation level | −0.57 | 0.55 | −1.03 | 0.31 ns | ||
| Satisfaction | 0.59 | 0.03 | 19.39 | <0.001 | ||
| Medium | −0.58 | 0.80 | −0.73 | 0.46 ns | ||
| Compensation level × medium | 0.27 | 0.35 | 0.75 | 0.45 ns | ||
| Compensation type | −0.77 | 0.75 | −1.02 | 0.31 ns | ||
| Compensation level × compensation type | 0.38 | 0.34 | 1.11 | 0.27 ns | ||
| Medium × compensation type | 0.44 | 0.48 | 0.92 | 0.36 ns | ||
| Compensation level × medium × compensation type | −0.20 | 0.22 | −0.93 | 0.35 ns | ||
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