Table A1. Required characteristics The... | Emerald Publishing

Table A1.

Required characteristics

The vision statement is …	Description
Specific*/clear^a	Easy to interpret and understand
Future Focused^a	Long-term in scope and describes the organization’s desired end state
High in Imagery*/Abstractness^a	Intangible and hypothetical. Describes an end state using words that one can easily construct a mental image of
Challenging^a	Desirable and motivating for followers to attempt to achieve
Convincing in terms of its Core Values*/Idealistic^a	Persuasive in terms of outlining the organization’s core values and connecting followers around an idealistic common identity

The vision statement is …	Description
Specific*/clear^a	Easy to interpret and understand
Future Focused^a	Long-term in scope and describes the organization’s desired end state
High in Imagery*/Abstractness^a	Intangible and hypothetical. Describes an end state using words that one can easily construct a mental image of
Challenging^a	Desirable and motivating for followers to attempt to achieve
Convincing in terms of its Core Values*/Idealistic^a	Persuasive in terms of outlining the organization’s core values and connecting followers around an idealistic common identity