Table A2. Vision statements would...

Table A2.

Vision statements would benefit from these optional characteristics

The vision statement is …	Description
Brief^a	A succinct message that is easy for organizational members to remember (∼35 words)
Unique^a	Distinct in such a way as to be visibly unlike any other organization
Achievable*/has a definition of success^a	Clear in its outline of an achievable standard of excellence to help followers measure their progress toward the desired end state

The vision statement is …	Description
Brief^a	A succinct message that is easy for organizational members to remember (∼35 words)
Unique^a	Distinct in such a way as to be visibly unlike any other organization
Achievable*/has a definition of success^a	Clear in its outline of an achievable standard of excellence to help followers measure their progress toward the desired end state

Notes:

*Carton and Lucas (2018), ^aKirkpatrick (2016). In addition, to the aforementioned characteristics, Kirkpatrick (2016) argues that a leader’s vision must include four essential features: the idea in the form of a statement, the future state to be achieved, a long-term future and the future state of the organization

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