Targeting performance improvement in AUC compared to baseline
| ΔAUC | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad campaigns | |||||||||||
| User presentations | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Avg |
| User location (baseline) | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Search queries | 14.93% | 15.31% | 14.90% | 14.65% | 15.47% | 15.20% | 15.10% | 15.23% | 14.65% | 15.33% | 15.08% |
| Clicked URLs (categorized) | 12.44% | 12.51% | 11.37% | 12.05% | 11.91% | 12.18% | 12.12% | 13.11% | 11.70% | 12.60% | 12.20% |
| Clicked ads (categorized) | 14.16% | 14.90% | 13.70% | 14.25% | 14.63% | 14.09% | 14.30% | 14.72% | 13.37% | 14.40% | 14.25% |
| Combination of the above | 16.05% | 15.91% | 16.22% | 15.71% | 15.28% | 16.15% | 15.31% | 16.54% | 15.92% | 16.61% | 15.97% |
| ΔAUC | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Ad campaigns | |||||||||||
| User presentations | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Avg |
| User location (baseline) | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Search queries | 14.93% | 15.31% | 14.90% | 14.65% | 15.47% | 15.20% | 15.10% | 15.23% | 14.65% | 15.33% | |
| Clicked URLs (categorized) | 12.44% | 12.51% | 11.37% | 12.05% | 11.91% | 12.18% | 12.12% | 13.11% | 11.70% | 12.60% | |
| Clicked ads (categorized) | 14.16% | 14.90% | 13.70% | 14.25% | 14.63% | 14.09% | 14.30% | 14.72% | 13.37% | 14.40% | |
| Combination of the above | 16.05% | 15.91% | 16.22% | 15.71% | 15.28% | 16.15% | 15.31% | 16.54% | 15.92% | 16.61% | |
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