Table II. Descriptive analysis Frida...

Table II.

Descriptive analysis

		Frida Kahlo museum FFP followers		Anahuacalli museum FFP followers
Construct/associated items		Mean	SD	Mean	SD
Museum-generated content (MGC)
1.	The postings that appear on the FFP describe the museum’s objectives	5,276	1,655	5,359	1,475
2.	The postings describe values of the museum	5,129	1,706	5,276	1,497
3.	The postings describe benefits of visiting the museum	5,485	1,583	5,400	1,431
4.	The postings create a positive atmosphere about the museum	5,933	1,339	5,731	1,406
5.	The postings create positive emotions about the museum	5,816	1,483	5,579	1,484
6.	The postings create positive feelings about the museum	5,748	1,528	5,559	1,490
Perceived information quality (PIQ)
1.	The information contained in the postings is up-to-date	5,724	1,441	5,676	1,490
2	The information contained in the postings provides me with all the information I need	5,301	1,662	5,062	1,662
3.	The information contained in the posting is accurate	5,638	1,477	5,462	1,438
4.	The information contained in the posting is high quality	5,552	1,495	5,283	1,561
Perceived customer service (PCS)
1.	The information contained in the postings contains answers to visitor needs	5,515	1,467	4,938	1,523
2.	The information contained in the postings shows that inquiries are answered promptly	5,055	1,724	4,786	1,731
3.	The information contained in the postings demonstrates that when a visitor has a problem, the museum shows a sincere interest in solving it	5,006	1,781	4,910	1,685
Visit intention (VIN)
1.	I would consider visiting the museum because of this FFP	5,411	1,733	5,359	1,721
2.	The probability that I would consider visiting the museum is high	5,644	1,553	5,538	1,549
3.	My willingness to visit the museum is high	6,074	1,368	5,779	1,488

		Frida Kahlo museum FFP followers		Anahuacalli museum FFP followers
Construct/associated items		Mean	SD	Mean	SD
Museum-generated content (MGC)
1.	The postings that appear on the FFP describe the museum’s objectives	5,276	1,655	5,359	1,475
2.	The postings describe values of the museum	5,129	1,706	5,276	1,497
3.	The postings describe benefits of visiting the museum	5,485	1,583	5,400	1,431
4.	The postings create a positive atmosphere about the museum	5,933	1,339	5,731	1,406
5.	The postings create positive emotions about the museum	5,816	1,483	5,579	1,484
6.	The postings create positive feelings about the museum	5,748	1,528	5,559	1,490
Perceived information quality (PIQ)
1.	The information contained in the postings is up-to-date	5,724	1,441	5,676	1,490
2	The information contained in the postings provides me with all the information I need	5,301	1,662	5,062	1,662
3.	The information contained in the posting is accurate	5,638	1,477	5,462	1,438
4.	The information contained in the posting is high quality	5,552	1,495	5,283	1,561
Perceived customer service (PCS)
1.	The information contained in the postings contains answers to visitor needs	5,515	1,467	4,938	1,523
2.	The information contained in the postings shows that inquiries are answered promptly	5,055	1,724	4,786	1,731
3.	The information contained in the postings demonstrates that when a visitor has a problem, the museum shows a sincere interest in solving it	5,006	1,781	4,910	1,685
Visit intention (VIN)
1.	I would consider visiting the museum because of this FFP	5,411	1,733	5,359	1,721
2.	The probability that I would consider visiting the museum is high	5,644	1,553	5,538	1,549
3.	My willingness to visit the museum is high	6,074	1,368	5,779	1,488

[ViewLarge]

Sharing Unavailable