Reliability and convergent validity of the measurement model
| Frida Kahlo museum FFP followers | Anahuacalli museum FFP followers | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Factor | Indicator | Standardized loading | t-value (bootstrap) | CA | rho_A | CR | AVE | Standardized loading | t-value (bootstrap) | CA | rho_A | CR | AVE |
| MGC | MGC1 | 0.881 | 41,586 | 0.948 | 0.949 | 0.958 | 0.793 | 0.877 | 38,776 | 0.942 | 0.942 | 0.954 | 0.776 |
| MGC2 | 0.829 | 24,467 | 0.862 | 32,273 | |||||||||
| MGC3 | 0.898 | 45,837 | 0.852 | 31,087 | |||||||||
| MGC4 | 0.914 | 49,061 | 0.885 | 31,532 | |||||||||
| MGC5 | 0.914 | 58,346 | 0.906 | 44,583 | |||||||||
| MGC6 | 0.905 | 47,493 | 0.901 | 45,315 | |||||||||
| Perceived information quality | PIQ1 | 0.875 | 35,127 | 0.935 | 0.945 | 0.954 | 0.837 | 0.791 | 12,937 | 0.900 | 0.911 | 0.931 | 0.772 |
| PIQ2 | 0.916 | 58,065 | 0.876 | 25,760 | |||||||||
| PIQ3 | 0.946 | 100,163 | 0.940 | 80,910 | |||||||||
| PIQ4 | 0.922 | 65,086 | 0.900 | 45,426 | |||||||||
| Perceived customer service | PCS1 | 0.850 | 36,678 | 0.854 | 0.872 | 0.910 | 0.771 | 0.852 | 30,217 | 0.854 | 0.861 | 0.911 | 0.774 |
| PCS2 | 0.900 | 29,891 | 0.924 | 60,709 | |||||||||
| PCS3 | 0.884 | 29,686 | 0.861 | 29,325 | |||||||||
| Visit intention | VIN1 | 0.888 | 50,760 | 0.850 | 0.868 | 0.908 | 0.768 | 0.878 | 31,793 | 0.867 | 0.883 | 0.918 | 0.789 |
| VIN2 | 0.886 | 27,416 | 0.924 | 46,586 | |||||||||
| VIN3 | 0.855 | 25,026 | 0.861 | 20,298 | |||||||||
| Frida Kahlo museum FFP followers | Anahuacalli museum FFP followers | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Factor | Indicator | Standardized loading | CA | rho_A | CR | AVE | Standardized loading | CA | rho_A | CR | AVE | ||
| MGC | MGC1 | 0.881 | 41,586 | 0.948 | 0.949 | 0.958 | 0.793 | 0.877 | 38,776 | 0.942 | 0.942 | 0.954 | 0.776 |
| MGC2 | 0.829 | 24,467 | 0.862 | 32,273 | |||||||||
| MGC3 | 0.898 | 45,837 | 0.852 | 31,087 | |||||||||
| MGC4 | 0.914 | 49,061 | 0.885 | 31,532 | |||||||||
| MGC5 | 0.914 | 58,346 | 0.906 | 44,583 | |||||||||
| MGC6 | 0.905 | 47,493 | 0.901 | 45,315 | |||||||||
| Perceived information quality | PIQ1 | 0.875 | 35,127 | 0.935 | 0.945 | 0.954 | 0.837 | 0.791 | 12,937 | 0.900 | 0.911 | 0.931 | 0.772 |
| PIQ2 | 0.916 | 58,065 | 0.876 | 25,760 | |||||||||
| PIQ3 | 0.946 | 100,163 | 0.940 | 80,910 | |||||||||
| PIQ4 | 0.922 | 65,086 | 0.900 | 45,426 | |||||||||
| Perceived customer service | PCS1 | 0.850 | 36,678 | 0.854 | 0.872 | 0.910 | 0.771 | 0.852 | 30,217 | 0.854 | 0.861 | 0.911 | 0.774 |
| PCS2 | 0.900 | 29,891 | 0.924 | 60,709 | |||||||||
| PCS3 | 0.884 | 29,686 | 0.861 | 29,325 | |||||||||
| Visit intention | VIN1 | 0.888 | 50,760 | 0.850 | 0.868 | 0.908 | 0.768 | 0.878 | 31,793 | 0.867 | 0.883 | 0.918 | 0.789 |
| VIN2 | 0.886 | 27,416 | 0.924 | 46,586 | |||||||||
| VIN3 | 0.855 | 25,026 | 0.861 | 20,298 | |||||||||
Notes: All loadings are significant at p < 0.01 level. CA = Cronbach’s alpha; CR = composite reliability
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