Table VII. Hypotheses testing Hypothesis...

Table VII.

Hypotheses testing

Hypothesis	Relationship	Path coefficients		Confidence interval (95%)				Path coefficient difference	p-value difference
Hypothesis	Relationship	Frida Kahlo museum FFP followers	Anahuacalli museum FFP followers	Frida Kahlo museum FFP followers		Anahuacalli museum FFP followers		Path coefficient difference	Henseler’s MGA (one-tailed)	Permutation test (two-tailed)
H1	MGC perceived → information quality	0.876^***	0.803^***	0.821	0.914	0.704	0.863	0.073	0.950*	0.110
H2	MGC Perceived → customer service	0.744^***	0.774^***	0.625	0.829	0.689	0.833	0.029	0.338	0.772
H3	Perceived information quality → visit intention	0.600^***	0.164*	0.373	0.803	−0.040	0.334	0.436	0.997^***	0.005^***
H4	Perceived customer → service visit intention	0.156	0.568^***	−0.078	0.372	0.385	0.705	0.413	0.002^***	0.012**

Hypothesis	Relationship	Path coefficients		Confidence interval (95%)				Path coefficient difference	p-value difference
Hypothesis	Relationship	Frida Kahlo museum FFP followers	Anahuacalli museum FFP followers	Frida Kahlo museum FFP followers		Anahuacalli museum FFP followers		Path coefficient difference	Henseler’s MGA (one-tailed)	Permutation test (two-tailed)
H1	MGC perceived → information quality	0.876^***	0.803^***	0.821	0.914	0.704	0.863	0.073	0.950*	0.110
H2	MGC Perceived → customer service	0.744^***	0.774^***	0.625	0.829	0.689	0.833	0.029	0.338	0.772
H3	Perceived information quality → visit intention	0.600^***	0.164*	0.373	0.803	−0.040	0.334	0.436	0.997^***	0.005^***
H4	Perceived customer → service visit intention	0.156	0.568^***	−0.078	0.372	0.385	0.705	0.413	0.002^***	0.012**

Notes: In Henseler’s MGA method, the p-value lower than 0.05 or higher than 0.95 indicates at the 5 per cent level significant differences between specific path coefficients across groups.

***

p < 0.01; **p < 0.05; *p < 0.10

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