Table IV. Measurement model discriminant... | Emerald Publishing

Table IV.

Measurement model discriminant validity

Factor		1	2	3	4
Frida Kahlo museum FFP followers
1	Perceived customer service	0.878
2	Perceived information quality	0.724	0.915
3	Museum-generated content	0.744	0.876	0.891
4	Visit intention	0.591	0.713	0.750	0.876

Anahuacalli museum FFP followers
1	Perceived customer service	0.880
2	Perceived information quality	0.716	0.878
3	Museum-generated content	0.774	0.803	0.881
4	Visit intention	0.686	0.571	0.729	0.888

Factor		1	2	3	4
Frida Kahlo museum FFP followers
1	Perceived customer service	0.878
2	Perceived information quality	0.724	0.915
3	Museum-generated content	0.744	0.876	0.891
4	Visit intention	0.591	0.713	0.750	0.876

Anahuacalli museum FFP followers
1	Perceived customer service	0.880
2	Perceived information quality	0.716	0.878
3	Museum-generated content	0.774	0.803	0.881
4	Visit intention	0.686	0.571	0.729	0.888

Note: Fornell – Lacker criterion