Sample description
| High ICT involved customers (n = 275) | Low ICT involved customers (n = 218) | ||||
|---|---|---|---|---|---|
| Variable | Category | Frequency | (%) | Frequency | (%) |
| Age | Younger than 20 years | 29 | 10.4 | 19 | 8.7 |
| 21-30 | 77 | 28.0 | 67 | 30.5 | |
| 31-40 | 105 | 38.1 | 80 | 36.7 | |
| 41-50 | 35 | 12.9 | 27 | 12.6 | |
| 51-60 | 29 | 10.6 | 25 | 11.5 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Gender | Male | 134 | 48.6 | 81 | 37.4 |
| Female | 141 | 51.4 | 137 | 62.6 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Income (Euros/Year) | 12.001-18.000 | 13 | 4.6 | 25 | 11.3 |
| 18.001-24.000 | 55 | 20.1 | 54 | 24.8 | |
| 24.001-30.000 | 82 | 29.7 | 51 | 23.5 | |
| 30.001-36.000 | 65 | 23.4 | 57 | 26.1 | |
| 36.001-42.000 | 44 | 16.1 | 23 | 10.7 | |
| >42.000 | 16 | 5.8 | 8 | 3.6 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Educational level | Primary education | 50 | 18.0 | 22 | 10.1 |
| Secondary education | 109 | 39.5 | 80 | 36.9 | |
| University education | 110 | 40.2 | 111 | 50.9 | |
| Doctorate (PhD) | 6 | 2.3 | 5 | 2.1 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Mobile service operator | Movistar | 84 | 30.6 | 70 | 32.3 |
| Vodafone | 61 | 22.1 | 63 | 28.9 | |
| Orange | 38 | 13.8 | 26 | 11.8 | |
| Yoigo | 32 | 11.6 | 10 | 4.6 | |
| Pepephone | 10 | 3.7 | 11 | 4.5 | |
| Simyo | 3 | 1.2 | 3 | 1.6 | |
| Yazztel | 14 | 5.1 | 13 | 6.0 | |
| R | 23 | 8.3 | 17 | 7.8 | |
| Eroskimovil | 10 | 3.6 | 5 | 2.5 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| High ICT involved customers | Low ICT involved customers | ||||
|---|---|---|---|---|---|
| Variable | Category | Frequency | (%) | Frequency | (%) |
| Age | Younger than 20 years | 29 | 10.4 | 19 | 8.7 |
| 21-30 | 77 | 28.0 | 67 | 30.5 | |
| 31-40 | 105 | 38.1 | 80 | 36.7 | |
| 41-50 | 35 | 12.9 | 27 | 12.6 | |
| 51-60 | 29 | 10.6 | 25 | 11.5 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Gender | Male | 134 | 48.6 | 81 | 37.4 |
| Female | 141 | 51.4 | 137 | 62.6 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Income (Euros/Year) | 12.001-18.000 | 13 | 4.6 | 25 | 11.3 |
| 18.001-24.000 | 55 | 20.1 | 54 | 24.8 | |
| 24.001-30.000 | 82 | 29.7 | 51 | 23.5 | |
| 30.001-36.000 | 65 | 23.4 | 57 | 26.1 | |
| 36.001-42.000 | 44 | 16.1 | 23 | 10.7 | |
| >42.000 | 16 | 5.8 | 8 | 3.6 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Educational level | Primary education | 50 | 18.0 | 22 | 10.1 |
| Secondary education | 109 | 39.5 | 80 | 36.9 | |
| University education | 110 | 40.2 | 111 | 50.9 | |
| Doctorate (PhD) | 6 | 2.3 | 5 | 2.1 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
| Mobile service operator | Movistar | 84 | 30.6 | 70 | 32.3 |
| Vodafone | 61 | 22.1 | 63 | 28.9 | |
| Orange | 38 | 13.8 | 26 | 11.8 | |
| Yoigo | 32 | 11.6 | 10 | 4.6 | |
| Pepephone | 10 | 3.7 | 11 | 4.5 | |
| Simyo | 3 | 1.2 | 3 | 1.6 | |
| Yazztel | 14 | 5.1 | 13 | 6.0 | |
| R | 23 | 8.3 | 17 | 7.8 | |
| Eroskimovil | 10 | 3.6 | 5 | 2.5 | |
| Total | 275 | 100.00 | 218 | 100.00 | |
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