Measurement scale, variables and indicators
| Constructs | Indicators |
|---|---|
| Perceived value Kuo et al. (2009) | PV1: My mobile services’ company has successfully provided value-added services PV2: Contracting mobile services of this company was a good decision PV3: This mobile services’ company provides me with many benefits |
| Service quality Kuo et al. (2009) | QAL1: My mobile company offers high quality services QAL2: My mobile company provides services with good value for money QAL3: My mobile company covers my needs perfectly |
| Corporate image Nguyen and LeBlanc (2001) | CI1: This company has a good image among consumers CI2: I have a better image of my mobile services company, rather than other competing companies CI3: I have a good image and associations of my mobile services company |
| Customer satisfaction Burnham et al. (2003), Kuo et al. (2009) | SAT1: I am highly satisfied with the services provided by my mobile services’ company SAT2: So far, my mobile company has satisfied my expectations SAT3: The decision to contract my mobile services’ company was a good decision |
| Loyalty Yoo et al. (2000) | LOY1: I will continue my subscription to my company LOY2: Although there are other mobile providers available, I would continue my subscription with my company |
| Constructs | Indicators |
|---|---|
| Perceived value | PV1: My mobile services’ company has successfully provided value-added services |
| Service quality | QAL1: My mobile company offers high quality services |
| Corporate image | CI1: This company has a good image among consumers |
| Customer satisfaction | SAT1: I am highly satisfied with the services provided by my mobile services’ company |
| Loyalty | LOY1: I will continue my subscription to my company |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.