Table III. Factor loadings and... | Emerald Publishing

Table III.

Factor loadings and indicators of consistency and reliability

Constructs	Items	Cronbach’salpha (α)	High ICTinvolved customers			Low ICTinvolved customers
Constructs	Items	Cronbach’salpha (α)	Lambda (λ)	CR	AVE	Lambda (λ)	CR	AVE
Perceived value	PV1 PV2 PV3	0.874	0.795 0.933 0.917	0.914	0.782	0.691 0.922 0.792	0.847	0.652
Service quality	QAL1 QAL3	0.907	0.918 0.908	0.909	0.836	0.811 0.840	0.810	0.682
Corporate image	CI1 CI2 CI3	0.872	0.784 0.873 0.934	0.894	0.738	0.733 0.777 0.884	0.842	0.641
Satisfaction	SAT1 SAT2 SAT3	0.922	0.899 0.871 0.951	0.933	0.834	0.808 0.833 0.842	0.867	0.685
Loyalty	LOY1 LOY2	0.797	0.924 0.690	0.807	0.681	0.792 0.692	0.733	0.539

Constructs	Items	Cronbach’salpha (α)	High ICTinvolved customers			Low ICTinvolved customers
Constructs	Items	Cronbach’salpha (α)	Lambda (λ)	CR	AVE	Lambda (λ)	CR	AVE
Perceived value	PV1PV2PV3	0.874	0.7950.9330.917	0.914	0.782	0.6910.9220.792	0.847	0.652
Service quality	QAL1QAL3	0.907	0.9180.908	0.909	0.836	0.8110.840	0.810	0.682
Corporate image	CI1CI2CI3	0.872	0.7840.8730.934	0.894	0.738	0.7330.7770.884	0.842	0.641
Satisfaction	SAT1SAT2SAT3	0.922	0.8990.8710.951	0.933	0.834	0.8080.8330.842	0.867	0.685
Loyalty	LOY1LOY2	0.797	0.9240.690	0.807	0.681	0.7920.692	0.733	0.539