Table IV. Correlations among constructs... | Emerald Publishing

Table IV.

Correlations among constructs

	High ICT involved customers					Low ICT involved customers
	PV	SQ	CI	sat	LOY	pv	sq	ci	sat	loy
Perceived value	0.782					0.652
Service quality	0.618	0.836				0.600	0.682
Corporate image	0.512	0.634	0.738			0.618	0.634	0.641
Satisfaction	0.705	0.715	0.667	0.834		0.602	0.613	0.606	0.685
Loyalty	0.709	0.663	0.669	0.627	0.681	0.509	0.550	0.504	0.521	0.539

	High ICT involved customers					Low ICT involved customers
	PV	SQ	CI	sat	LOY	pv	sq	ci	sat	loy
Perceived value	0.782					0.652
Service quality	0.618	0.836				0.600	0.682
Corporate image	0.512	0.634	0.738			0.618	0.634	0.641
Satisfaction	0.705	0.715	0.667	0.834		0.602	0.613	0.606	0.685
Loyalty	0.709	0.663	0.669	0.627	0.681	0.509	0.550	0.504	0.521	0.539

Note:

The diagonal values in bold represent the square root of the average variance extracted of each construct