Analysis of the moderating role of customer involvement with IC technologies
| Moderating effect | Chi-square | df | CFI | ||
|---|---|---|---|---|---|
| Unconstrained baseline model | 299.170 | 108 | 0.953 | ||
| Constrained paths | Chi-square | ΔX2 | df | p | Hypotheses |
| Perceived value → Loyalty | 300.236 | 0.867 | 109 | 0.000 | H71:Not Supported |
| Service quality → Loyalty | 304.037 | 4.867 | 109 | 0.000 | H72: Supported |
| Corporate image → Loyalty | 299.222 | 0.052 | 109 | 0.000 | H73: Not Supported |
| All path constraint | 304.410 | 5.24 | 111 | 0.000 | |
| Moderating effect | Chi-square | df | CFI | ||
|---|---|---|---|---|---|
| Unconstrained baseline model | 299.170 | 108 | 0.953 | ||
| Constrained paths | Chi-square | df | Hypotheses | ||
| Perceived value → Loyalty | 300.236 | 0.867 | 109 | 0.000 | H71:Not Supported |
| Service quality → Loyalty | 304.037 | 4.867 | 109 | 0.000 | H72: Supported |
| Corporate image → Loyalty | 299.222 | 0.052 | 109 | 0.000 | H73: Not Supported |
| All path constraint | 304.410 | 5.24 | 111 | 0.000 | |
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