Table II. Composite reliability, and...

Table II.

Composite reliability, and convergent and discriminant validity

	Cronbach’s alpha	CR	AVE	Ad attitude	Perceived intrusiveness	Loyalty intentions
Ad attitude	0.86a	0.97	0.95	0.97
Perceived intrusiveness	0.94	0.96	0.90	0.18	0.95
Loyalty intentions	0.87	0.95	0.83	0.36	−0.19	0.91

	Cronbach’s alpha	CR	AVE	Ad attitude	Perceived intrusiveness	Loyalty intentions
Ad attitude	0.86a	0.97	0.95	0.97
Perceived intrusiveness	0.94	0.96	0.90	0.18	0.95
Loyalty intentions	0.87	0.95	0.83	0.36	−0.19	0.91

Notes:

Diagonal elements (bold figures) are the square root of the AVE (the variance shared between the constructs and their measures). Off-diagonal elements are the correlations among variables. CR: composite reliability. ^a Cronbach’s α has been replaced by the Spearman correlation for ad attitude two-item scale

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