Descriptive statistics by social media format
| Facebook Wall | Instagram Wall | Instagram Stories | ANOVA | |||||
|---|---|---|---|---|---|---|---|---|
| Dependent variable | Mean | (SD) | Mean | (SD) | Mean | (SD) | F(2, 300) | p |
| Ad attitude | 2.00 | (1.49) | 2.22 | (1.67) | 2.63 | (1.13) | 6.07 | 0.00 |
| Ad intrusiveness | 2.56 | (1.43) | 2.82 | (1.49) | 3.76 | (1.30) | 14.53 | 0.00 |
| Loyalty intentions | 2.06 | (1.46) | 2.09 | (1.79) | 2.16 | (1.46) | 0.12 | 0.88 |
| Facebook Wall | Instagram Wall | Instagram Stories | ANOVA | |||||
|---|---|---|---|---|---|---|---|---|
| Dependent variable | ||||||||
| Ad attitude | 2.00 | (1.49) | 2.22 | (1.67) | 2.63 | (1.13) | 6.07 | 0.00 |
| Ad intrusiveness | 2.56 | (1.43) | 2.82 | (1.49) | 3.76 | (1.30) | 14.53 | 0.00 |
| Loyalty intentions | 2.06 | (1.46) | 2.09 | (1.79) | 2.16 | (1.46) | 0.12 | 0.88 |