Descriptive statistics by social media format and age
| Facebook Wall | Instagram Wall | Instagram Stories | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Millennials | Non-Millennials | Millennials | Non-Millennials | Millennials | Non-Millennials | |||||||
| Dependent variable | Mean | (SD) | Mean | (SD) | Mean | (SD) | Mean | (SD) | Mean | (SD) | Mean | (SD) |
| Ad attitude | 2.15 | (1.32) | 1.91 | (0.96) | 2.19 | (1.29) | 2.29 | (1.32) | 2.51 | (1.25) | 2.87 | (1.77) |
| Ad intrusiveness | 3.22 | (1.90) | 2.15 | (1.36) | 2.68 | (1.25) | 3.10 | (1.84) | 3.68 | (1.76) | 3.93 | (1.81) |
| Loyalty intentions | 1.89 | (1.28) | 2.17 | (1.59) | 2.38 | (1.55) | 1.57 | (0.95) | 2.16 | (1.39) | 2.15 | (1.58) |
| Facebook Wall | Instagram Wall | Instagram Stories | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dependent variable | ||||||||||||
| Ad attitude | 2.15 | (1.32) | 1.91 | (0.96) | 2.19 | (1.29) | 2.29 | (1.32) | 2.51 | (1.25) | 2.87 | (1.77) |
| Ad intrusiveness | 3.22 | (1.90) | 2.15 | (1.36) | 2.68 | (1.25) | 3.10 | (1.84) | 3.68 | (1.76) | 3.93 | (1.81) |
| Loyalty intentions | 1.89 | (1.28) | 2.17 | (1.59) | 2.38 | (1.55) | 1.57 | (0.95) | 2.16 | (1.39) | 2.15 | (1.58) |