Table VI. Descriptive statistics by... | Emerald Publishing

Table VI.

Descriptive statistics by social media format and gender

	Facebook Wall				Instagram Wall				Instagram Stories
	Women		Men		Women		Men		Women		Men
Dependent variable	Mean	(SD)	Mean	(SD)	Mean	(SD)	Mean	(SD)	Mean	(SD)	Mean	(SD)
Ad attitude	2.05	(1.18)	1.94	(1.03)	2.25	(1.23)	2.20	(1.40)	2.73	(1.41)	2.40	(1.53)
Ad intrusiveness	2.47	(1.48)	2.71	(1.90)	2.54	(1.40)	3.24	(1.52)	3.61	(1.70)	4.13	(1.92)
Loyalty intentions	1.82	(1.24)	2.41	(1.72)	2.05	(1.37)	2.17	(1.50)	2.30	(1.59)	1.81	(0.96)

	Facebook Wall				Instagram Wall				Instagram Stories
	Women		Men		Women		Men		Women		Men
Dependent variable	Mean	(SD)	Mean	(SD)	Mean	(SD)	Mean	(SD)	Mean	(SD)	Mean	(SD)
Ad attitude	2.05	(1.18)	1.94	(1.03)	2.25	(1.23)	2.20	(1.40)	2.73	(1.41)	2.40	(1.53)
Ad intrusiveness	2.47	(1.48)	2.71	(1.90)	2.54	(1.40)	3.24	(1.52)	3.61	(1.70)	4.13	(1.92)
Loyalty intentions	1.82	(1.24)	2.41	(1.72)	2.05	(1.37)	2.17	(1.50)	2.30	(1.59)	1.81	(0.96)