Descriptive statistics by social media format and gender
| Facebook Wall | Instagram Wall | Instagram Stories | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Women | Men | Women | Men | Women | Men | |||||||
| Dependent variable | Mean | (SD) | Mean | (SD) | Mean | (SD) | Mean | (SD) | Mean | (SD) | Mean | (SD) |
| Ad attitude | 2.05 | (1.18) | 1.94 | (1.03) | 2.25 | (1.23) | 2.20 | (1.40) | 2.73 | (1.41) | 2.40 | (1.53) |
| Ad intrusiveness | 2.47 | (1.48) | 2.71 | (1.90) | 2.54 | (1.40) | 3.24 | (1.52) | 3.61 | (1.70) | 4.13 | (1.92) |
| Loyalty intentions | 1.82 | (1.24) | 2.41 | (1.72) | 2.05 | (1.37) | 2.17 | (1.50) | 2.30 | (1.59) | 1.81 | (0.96) |
| Facebook Wall | Instagram Wall | Instagram Stories | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dependent variable | ||||||||||||
| Ad attitude | 2.05 | (1.18) | 1.94 | (1.03) | 2.25 | (1.23) | 2.20 | (1.40) | 2.73 | (1.41) | 2.40 | (1.53) |
| Ad intrusiveness | 2.47 | (1.48) | 2.71 | (1.90) | 2.54 | (1.40) | 3.24 | (1.52) | 3.61 | (1.70) | 4.13 | (1.92) |
| Loyalty intentions | 1.82 | (1.24) | 2.41 | (1.72) | 2.05 | (1.37) | 2.17 | (1.50) | 2.30 | (1.59) | 1.81 | (0.96) |