Research shopping measurement (Question I)
| Items | (%) |
|---|---|
| RESEARCH SHOPPING BEHAVIOR (RSB) | |
| Referring to the shopping journey, say which one of these sentences more closely reflects your buying behavior | |
| I used just a single channel (physical store or the internet) during my shopping journey | 59.00 |
| I used physical store and the Internet during the shopping journey | 41.00 |
| Items | (%) |
|---|---|
| Referring to the shopping journey, say which one of these sentences more closely reflects your buying behavior | |
| I used just a single channel (physical store or the internet) during my shopping journey | 59.00 |
| I used physical store and the Internet during the shopping journey | 41.00 |
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