Research shopping measurement (Question II)
| (%) | ||
|---|---|---|
| Items | Yes | No |
| INFORMATION SOURCES (IS) | ||
| Referring to the shopping journey, say which of these sources you used for searching for information | ||
| OFFLINE | ||
| Mobile phone manufacturer’s stores (e.g. Apple Store) | 14.78 | 85.22 |
| Telecom stores (Movistar Store, Vodafone Store…) | 76.26 | 23.74 |
| Category-killers (e.g. FNAC, Media Markt…) | 25.94 | 74.06 |
| Department stores (e.g. El Corte Inglés) | 23.11 | 76.89 |
| Others (friends, relatives, catalogues…) | 16.51 | 83.49 |
| ONLINE | ||
| Mobile phone manufacturer’s stores (e.g., Apple Online Store) | 27.79 | 72.21 |
| Telecom stores (Movistar Online Store, Vodafone Online Store…) | 40.88 | 59.12 |
| Category-killers (e.g. FNAC, Media Markt…) | 15.09 | 84.91 |
| Department stores (e.g. El Corte Inglés Online Store) | 12.58 | 87.42 |
| Others (social media, blogs, shopbots…) | 12.11 | 87.89 |
| SHOPPING PLACE (SP) | ||
| Say which one of these places you chose to purchase your mobile phone | ||
| OFFLINE | ||
| Mobile phone manufacturer’s stores (e.g. Apple Store) | 1.73 | 98.27 |
| Telecom stores (Movistar Store, Vodafone Store…) | 67.30 | 32.70 |
| Category-killers (e.g. FNAC, Media Markt…) | 4.25 | 95.75 |
| Department stores (e.g. El Corte Inglés) | 6.92 | 93.08 |
| Others (friends, relatives, thrift shop…) | 7.08 | 92.92 |
| ONLINE | ||
| Mobile phone manufacturer’s stores (e.g. Apple Online Store) | 1.57 | 98.43 |
| Telecom stores (Movistar Online Store, Vodafone Online Store…) | 11.01 | 88.99 |
| Category-killers (e.g. FNAC, Media Markt…) | 0.31 | 99.69 |
| Department stores (e.g. El Corte Inglés Online Store) | 0.31 | 99.69 |
| Others (social media, eBay…) | 1.73 | 98.27 |
| (%) | ||
|---|---|---|
| Items | Yes | No |
| Referring to the shopping journey, say which of these sources you used for searching for information | ||
| OFFLINE | ||
| Mobile phone manufacturer’s stores (e.g. Apple Store) | 14.78 | 85.22 |
| Telecom stores (Movistar Store, Vodafone Store…) | 76.26 | 23.74 |
| Category-killers (e.g. FNAC, Media Markt…) | 25.94 | 74.06 |
| Department stores (e.g. El Corte Inglés) | 23.11 | 76.89 |
| Others (friends, relatives, catalogues…) | 16.51 | 83.49 |
| ONLINE | ||
| Mobile phone manufacturer’s stores (e.g., Apple Online Store) | 27.79 | 72.21 |
| Telecom stores (Movistar Online Store, Vodafone Online Store…) | 40.88 | 59.12 |
| Category-killers (e.g. FNAC, Media Markt…) | 15.09 | 84.91 |
| Department stores (e.g. El Corte Inglés Online Store) | 12.58 | 87.42 |
| Others (social media, blogs, shopbots…) | 12.11 | 87.89 |
| Say which one of these places you chose to purchase your mobile phone | ||
| OFFLINE | ||
| Mobile phone manufacturer’s stores (e.g. Apple Store) | 1.73 | 98.27 |
| Telecom stores (Movistar Store, Vodafone Store…) | 67.30 | 32.70 |
| Category-killers (e.g. FNAC, Media Markt…) | 4.25 | 95.75 |
| Department stores (e.g. El Corte Inglés) | 6.92 | 93.08 |
| Others (friends, relatives, thrift shop…) | 7.08 | 92.92 |
| ONLINE | ||
| Mobile phone manufacturer’s stores (e.g. Apple Online Store) | 1.57 | 98.43 |
| Telecom stores (Movistar Online Store, Vodafone Online Store…) | 11.01 | 88.99 |
| Category-killers (e.g. FNAC, Media Markt…) | 0.31 | 99.69 |
| Department stores (e.g. El Corte Inglés Online Store) | 0.31 | 99.69 |
| Others (social media, eBay…) | 1.73 | 98.27 |
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