Research shopping behavior (Question III)
| Item | Mean | SD |
|---|---|---|
| RESEARCH SHOPPING BEHAVIOR (RSB2) | ||
| Referring to the shopping journey, of this pair of sentences, say which one more closely reflects your buying behavior | ||
| “I searched for information and purchased the mobile phone using just a single channel (physical store or the Internet)” and “I searched for information and purchased the mobile phone using multiple channels (physical store and the internet)” | 2.50 | 2.25 |
| Item | Mean | SD |
|---|---|---|
| RESEARCH SHOPPING BEHAVIOR (RSB2) | ||
| Referring to the shopping journey, of this pair of sentences, say which one more closely reflects your buying behavior | ||
| “I searched for information and purchased the mobile phone using just a single channel (physical store or the Internet)” and “I searched for information and purchased the mobile phone using multiple channels (physical store and the internet)” | 2.50 | 2.25 |
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