Table 1.

Scales items’ factor loadings

VariablesScales items codesFactor loadings
Sports mediaMedia 10.680
Media 20.709
Media 30.764
Media 40.641
Sports advertisingAdvertising 10.775
Advertising 20.740
Advertising 30.833
Advertising 40.805
Advertising 50.788
Advertising 60.665
Star athleteStar athlete 10.643
Star athlete 20.658
Star athlete 30.350
Star athlete 40.750
Star athlete 50.779
Sports sponsorshipSponsorship 10.728
Sponsorship 20.856
Sponsorship 30.856
Sponsorship 40.833
National performanceNational performance 10.684
National performance 20.693
National performance 30.644
National performance 40.797
AttractionAttraction 10.695
Attraction 20.815
Attraction 30.805
Attraction 40.697
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