Table 6 Qualitative analysis of the... | Emerald Publishing

Table 6

Qualitative analysis of the future of tribally owned wineries

Topic	Identified themes	Illustrating quote
Future of native-owned wineries
	Potential Negatives	“Especially with our already statistics, and then what if that turned into, it raises the statistics of alcoholism, of violence and abuse, then it just helps the everlasting circle that's already going on in our reservation, in our communities, and you know we're the highest number of alcoholism, we're the highest number of incarcerated, we're the highest number of suicides, and it's just going to contribute to that. It would go backwards, you know, but I want that number to come down”
	Potential Negatives	“So now we realize that we have casinos everywhere and Oklahoma schools are in worse shape than they've ever been, so I think whenever we look at this as a Nation, that'll be that way too. People will be like ‘Oh, that's what they said about gambling, that oh we'll have more money for our Nation,’ but we have a hard time getting eyeglasses and people are still having a hard time getting certain stuff paid for, and we have a problem with poverty in our Nation, and so you know, they do not see the money actually coming back. So, I think that would be, that's a real challenge to bring something up that you have a moral dilemma on say, “Hey, but it's going to be great for our tribe and more money. Since they've had that experience, they're gonna be a little more hesitant, because they've done that with the gambling, and people are gonna be like ‘oh man, it's going to be such an influx of money in our Nation because they're going to put these big casinos in Tulsa and here in Siloam Springs' and we have not seen that”
	Wine and the Market	“Used to … everyone was drinking a cold beer, but now it's like more metropolitan in rural areas. People are drinking wine with their dinners instead of having a cold beer or Kool Aid or just tea. People are just getting together and smoking expensive cigars on their back porch and drinking a glass of expensive wine in Oklahoma. Nowadays … people are like connoisseurs of wine in places and in people you would not have thought – people that are just blue-collar people that are 9 to 5 living paycheck to paycheck. When they go out, they want a nice glass of wine. Or when they have family over for Christmas, they buy a nice bottle of wine, which usually that was more metropolitan or urban type, but now it's like country people are getting the finer things in life”
	Tribal Considerations	“I think definitely it's going to be a bigger thing as long as there are a few success stories out there, and tribes have access to land and funding out there to get this off the ground, and, just for us, ourselves, we're so close to places like Napa and all along the Sonoma Hills that there's plenty of mentoring and plenty of examples, and people who are willing to help”
		“Anything that could be seen as a constraint to the whole process from the beginning to the end, I think there's ways around it, unless the tribe was so small that they could not, and they had no land and no casino to use their own wine in as much. I cannot see that being as fiscally responsible as it would be for a big tribe like mine that would just grow from it”
		“They do not see that Indians should have a casino. That the people who are claiming to be Indian now, it's like the Donald Trump interview, ‘they do not look Indian to me.’ the whole atmosphere has really put Native Americans in the forefront, and they're in the traditional agriculture areas. People are seeing the casinos and Native Americans as job killers like the Mexicans. And I'm like, nobody is doing these jobs! The last few years when the migrant farm workers have moved out of places, nobody will save those farms. And it's the same mindset with the casinos … there's a lot of education that needs to go there”

Topic	Identified themes	Illustrating quote
Future of native-owned wineries
	Potential Negatives	“Especially with our already statistics, and then what if that turned into, it raises the statistics of alcoholism, of violence and abuse, then it just helps the everlasting circle that's already going on in our reservation, in our communities, and you know we're the highest number of alcoholism, we're the highest number of incarcerated, we're the highest number of suicides, and it's just going to contribute to that. It would go backwards, you know, but I want that number to come down”
	Potential Negatives	“So now we realize that we have casinos everywhere and Oklahoma schools are in worse shape than they've ever been, so I think whenever we look at this as a Nation, that'll be that way too. People will be like ‘Oh, that's what they said about gambling, that oh we'll have more money for our Nation,’ but we have a hard time getting eyeglasses and people are still having a hard time getting certain stuff paid for, and we have a problem with poverty in our Nation, and so you know, they do not see the money actually coming back. So, I think that would be, that's a real challenge to bring something up that you have a moral dilemma on say, “Hey, but it's going to be great for our tribe and more money. Since they've had that experience, they're gonna be a little more hesitant, because they've done that with the gambling, and people are gonna be like ‘oh man, it's going to be such an influx of money in our Nation because they're going to put these big casinos in Tulsa and here in Siloam Springs' and we have not seen that”
	Wine and the Market	“Used to … everyone was drinking a cold beer, but now it's like more metropolitan in rural areas. People are drinking wine with their dinners instead of having a cold beer or Kool Aid or just tea. People are just getting together and smoking expensive cigars on their back porch and drinking a glass of expensive wine in Oklahoma. Nowadays … people are like connoisseurs of wine in places and in people you would not have thought – people that are just blue-collar people that are 9 to 5 living paycheck to paycheck. When they go out, they want a nice glass of wine. Or when they have family over for Christmas, they buy a nice bottle of wine, which usually that was more metropolitan or urban type, but now it's like country people are getting the finer things in life”
	Tribal Considerations	“I think definitely it's going to be a bigger thing as long as there are a few success stories out there, and tribes have access to land and funding out there to get this off the ground, and, just for us, ourselves, we're so close to places like Napa and all along the Sonoma Hills that there's plenty of mentoring and plenty of examples, and people who are willing to help”
		“Anything that could be seen as a constraint to the whole process from the beginning to the end, I think there's ways around it, unless the tribe was so small that they could not, and they had no land and no casino to use their own wine in as much. I cannot see that being as fiscally responsible as it would be for a big tribe like mine that would just grow from it”
		“They do not see that Indians should have a casino. That the people who are claiming to be Indian now, it's like the Donald Trump interview, ‘they do not look Indian to me.’ the whole atmosphere has really put Native Americans in the forefront, and they're in the traditional agriculture areas. People are seeing the casinos and Native Americans as job killers like the Mexicans. And I'm like, nobody is doing these jobs! The last few years when the migrant farm workers have moved out of places, nobody will save those farms. And it's the same mindset with the casinos … there's a lot of education that needs to go there”