Table 1. Measurement items of...

Table 1.

Measurement items of first-order construct

Construct and items	β	M	SD	CA	CR	AVE
Fashion-conscious (Workman and Cho, 2012)		5.10	1.25	0.90	0.92	0.67
I usually have one or more outfits of the very newest style	0.74
Fashionable, attractive styling is important to me	0.82
I think I am a good clothing shopper	0.73
Dressing well is an important part of my life	0.86
I like to be condidered well-groomed	0.89
I try to keep my wardrobe up to date with fashion trends	0.85
Chronic shopping orientation (Büttner et al., 2014)		4.47	1.27	0.75	0.86	0.66
When shopping, I often have fun	0.80
I like to kill time by shopping	0.78
When shopping, I like to browse around	0.86
Self-esteem (Rosenberg, 1965)		5.54	1.17	0.83	0.88	0.64
I feel I do not have much to be proud of (reversed)	0.81
I feel that I am a person of worth, at least on an equal plane with others	0.72
I wish I could have more respect for myself (reversed)	0.87
All in all, I am inclined to feel that I am a failure (reversed)	0.81
Intellect (Sarkar and Sarkar, 2017)		3.05	1.36	0.86	0.90	0.70
Most of the time I think about this fashion brand	0.79
I am always interested in learning more about this fashion brand	0.80
I always keep myself informed about this fashion brand	0.88
This fashion brand stimulates my curiosity	0.88
Ideology (Sarkar and Sarkar, 2017)		3.25	1.73	1.00	1.00	1.00
This fashion brand is sacred to me	1.00
Public practice (Sarkar and Sarkar, 2017)		3.21	1.56	0.89	0.93	0.82
I strongly intend to take part in various activities related to this fashion brand along with other users of this brand	0.87
I want to show my association with this fashion brand to others	0.93
I want to interact with other users of this fashion brand	0.92
Private practice (Sarkar and Sarkar, 2017)		3.74	1.34	0.79	0.87	0.70
Personally, I feel like worshipping this fashion brand	0.88
Personally, I convey my strong respect to the fashion brand	0.89
I devote myself to the fashion brand in my daily life	0.73
Centrality experience (Sarkar and Sarkar, 2017)		3.02	1.36	0.80	0.88	0.72
I feel that the brand intervenes in my life	0.87
I feel that the brand wants to communicate something to me	0.80
The brand has a divine presence in my life	0.87
Satisfaction (Loureiro et al., 2014)		5.47	1.04	0.83	0.90	0.75
Overall, this fashion brand satisfies my needs	0.88
It is one of the best fashion brands comparing with others	0.86
Overall, this fashion brand delivers an excellent fashion product	0.86
Trust (Delgado-Ballester et al., 2003)		5.16	1.00	0.80	0.87	0.62
With this brand, I obtain what I look for in a fashion product	0.84
This fashion brand is always at my consumption expectations level	0.80
This fashion brand gives me confidence and certainty in the consumption of a fashion product	0.83
This fashion brand never disappoints me	0.69
Commitment (Chang and Chieng, 2006)		4.75	1.50	0.90	0.94	0.83
I will stay with this fashion brand through good times or bad	0.93
I have a lot of faith in my future with this fashion brand	0.89
I feel very loyal to this fashion brand	0.92
Average shopping frequency		8.56	4.10	1.00	1.00	1.00
On average, how many times within a year did you purchase from this fashion brand?	1.00

Construct and items	β	M	SD	CA	CR	AVE
Fashion-conscious (Workman and Cho, 2012)		5.10	1.25	0.90	0.92	0.67
I usually have one or more outfits of the very newest style	0.74
Fashionable, attractive styling is important to me	0.82
I think I am a good clothing shopper	0.73
Dressing well is an important part of my life	0.86
I like to be condidered well-groomed	0.89
I try to keep my wardrobe up to date with fashion trends	0.85
Chronic shopping orientation (Büttner et al., 2014)		4.47	1.27	0.75	0.86	0.66
When shopping, I often have fun	0.80
I like to kill time by shopping	0.78
When shopping, I like to browse around	0.86
Self-esteem (Rosenberg, 1965)		5.54	1.17	0.83	0.88	0.64
I feel I do not have much to be proud of (reversed)	0.81
I feel that I am a person of worth, at least on an equal plane with others	0.72
I wish I could have more respect for myself (reversed)	0.87
All in all, I am inclined to feel that I am a failure (reversed)	0.81
Intellect (Sarkar and Sarkar, 2017)		3.05	1.36	0.86	0.90	0.70
Most of the time I think about this fashion brand	0.79
I am always interested in learning more about this fashion brand	0.80
I always keep myself informed about this fashion brand	0.88
This fashion brand stimulates my curiosity	0.88
Ideology (Sarkar and Sarkar, 2017)		3.25	1.73	1.00	1.00	1.00
This fashion brand is sacred to me	1.00
Public practice (Sarkar and Sarkar, 2017)		3.21	1.56	0.89	0.93	0.82
I strongly intend to take part in various activities related to this fashion brand along with other users of this brand	0.87
I want to show my association with this fashion brand to others	0.93
I want to interact with other users of this fashion brand	0.92
Private practice (Sarkar and Sarkar, 2017)		3.74	1.34	0.79	0.87	0.70
Personally, I feel like worshipping this fashion brand	0.88
Personally, I convey my strong respect to the fashion brand	0.89
I devote myself to the fashion brand in my daily life	0.73
Centrality experience (Sarkar and Sarkar, 2017)		3.02	1.36	0.80	0.88	0.72
I feel that the brand intervenes in my life	0.87
I feel that the brand wants to communicate something to me	0.80
The brand has a divine presence in my life	0.87
Satisfaction (Loureiro et al., 2014)		5.47	1.04	0.83	0.90	0.75
Overall, this fashion brand satisfies my needs	0.88
It is one of the best fashion brands comparing with others	0.86
Overall, this fashion brand delivers an excellent fashion product	0.86
Trust (Delgado-Ballester et al., 2003)		5.16	1.00	0.80	0.87	0.62
With this brand, I obtain what I look for in a fashion product	0.84
This fashion brand is always at my consumption expectations level	0.80
This fashion brand gives me confidence and certainty in the consumption of a fashion product	0.83
This fashion brand never disappoints me	0.69
Commitment (Chang and Chieng, 2006)		4.75	1.50	0.90	0.94	0.83
I will stay with this fashion brand through good times or bad	0.93
I have a lot of faith in my future with this fashion brand	0.89
I feel very loyal to this fashion brand	0.92
Average shopping frequency		8.56	4.10	1.00	1.00	1.00
On average, how many times within a year did you purchase from this fashion brand?	1.00

Notes:

M = mean; SD = standard deviation; CA = cronbach’s alpha; CR = composite reliability

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