Table 4. Correlations, validities and... | Emerald Publishing

Table 4.

Correlations, validities and HTMT ratio

	1	2	3	4	5	6	7	8	9	10	11	12	13	14
1. Fashion-conscious	0.82	0.62	0.15	0.39	0.42	0.24	0.29	0.32	0.39	0.51	0.31	0.32	0.38	0.47
2.Chronic shop. orientation	0.50	0.81	0.16	0.44	0.36	0.27	0.39	0.32	0.45	0.45	0.35	0.28	0.43	0.30
3. Self-esteem	−0.14	−0.12	0.80	0.35	0.23	0.16	0.25	0.19	0.33	0.38	0.33	0.18	0.14	0.33
4. Brand centrality	0.37	0.37	−0.35	0.75	0.62	0.29	0.99	0.82	0.93	1.03	1.03	0.39	0.58	0.74
5. Relationship quality	0.39	0.28	−0.12	0.59	0.76	0.28	0.61	0.41	0.50	0.72	0.51	1.00	1.08	0.96
6. Avg. shop. frequency	0.23	0.23	−0.17	0.28	0.27	1.00	0.22	0.23	0.24	0.35	0.30	0.16	0.31	0.31
7. Intellect	0.26	0.32	−0.22	0.88	0.55	0.21	0.84	0.71	0.67	0.93	0.87	0.35	0.60	0.72
8. Ideology	0.30	0.27	−0.20	0.80	0.41	0.23	0.66	1.00	0.69	0.71	0.82	0.30	0.38	0.47
9. Public practice	0.36	0.37	−0.39	0.86	0.46	0.22	0.59	0.65	0.91	0.84	0.90	0.33	0.45	0.61
10. Private practice	0.43	0.34	−0.35	0.88	0.62	0.31	0.76	0.62	0.70	0.84	0.85	0.44	0.71	0.86
11. Centrality experience	0.27	0.27	−0.31	0.89	0.45	0.27	0.73	0.74	0.77	0.67	0.85	0.35	0.43	0.64
12. Satisfaction	0.27	0.18	0.11	0.35	0.87	0.14	0.27	0.29	0.29	0.36	0.29	0.87	0.90	0.73
13. Trust	0.34	0.32	−0.08	0.51	0.74	0.27	0.35	0.50	0.38	0.56	0.35	0.74	0.79	0.84
14. Commitment	0.42	0.25	−0.31	0.69	0.89	0.30	0.63	0.45	0.55	0.72	0.55	0.63	0.72	0.91

	1	2	3	4	5	6	7	8	9	10	11	12	13	14
1. Fashion-conscious	0.82	0.62	0.15	0.39	0.42	0.24	0.29	0.32	0.39	0.51	0.31	0.32	0.38	0.47
2.Chronic shop. orientation	0.50	0.81	0.16	0.44	0.36	0.27	0.39	0.32	0.45	0.45	0.35	0.28	0.43	0.30
3. Self-esteem	−0.14	−0.12	0.80	0.35	0.23	0.16	0.25	0.19	0.33	0.38	0.33	0.18	0.14	0.33
4. Brand centrality	0.37	0.37	−0.35	0.75	0.62	0.29	0.99	0.82	0.93	1.03	1.03	0.39	0.58	0.74
5. Relationship quality	0.39	0.28	−0.12	0.59	0.76	0.28	0.61	0.41	0.50	0.72	0.51	1.00	1.08	0.96
6. Avg. shop. frequency	0.23	0.23	−0.17	0.28	0.27	1.00	0.22	0.23	0.24	0.35	0.30	0.16	0.31	0.31
7. Intellect	0.26	0.32	−0.22	0.88	0.55	0.21	0.84	0.71	0.67	0.93	0.87	0.35	0.60	0.72
8. Ideology	0.30	0.27	−0.20	0.80	0.41	0.23	0.66	1.00	0.69	0.71	0.82	0.30	0.38	0.47
9. Public practice	0.36	0.37	−0.39	0.86	0.46	0.22	0.59	0.65	0.91	0.84	0.90	0.33	0.45	0.61
10. Private practice	0.43	0.34	−0.35	0.88	0.62	0.31	0.76	0.62	0.70	0.84	0.85	0.44	0.71	0.86
11. Centrality experience	0.27	0.27	−0.31	0.89	0.45	0.27	0.73	0.74	0.77	0.67	0.85	0.35	0.43	0.64
12. Satisfaction	0.27	0.18	0.11	0.35	0.87	0.14	0.27	0.29	0.29	0.36	0.29	0.87	0.90	0.73
13. Trust	0.34	0.32	−0.08	0.51	0.74	0.27	0.35	0.50	0.38	0.56	0.35	0.74	0.79	0.84
14. Commitment	0.42	0.25	−0.31	0.69	0.89	0.30	0.63	0.45	0.55	0.72	0.55	0.63	0.72	0.91

Notes:

The diagonal values in italic indicate the squared AVE. The scores in the lower diagonal indicate IC. The scores in the upper diagonal indicate HTMT ratio