Table 5. Results of structural equation... | Emerald Publishing

Table 5.

Results of structural equation analysis

	Relationships	β	t-value
H1	Fashion-conscious → Brand centrality	0.24	4.00***
H2	Chronic shopping orientation → Brand centrality	0.22	4.15***
H3	Self-esteem → Brand centrality	−0.27	−5.25***
H4	Brand centrality → Relationship quality	0.59	16.44***
	Average shopping frequency → Brand centrality	0.20	3.00**
H5a	Fashion-conscious * average shopping frequency → Brand centrality	0.29	3.51***
H5b	Chronic shopping orientation * average shopping frequency → Brand centrality	−0.15	−2.20*
H5c	Self-esteem* average shopping frequency → Brand centrality	0.06	0.81 ^ns
Variance explained (R²)
Brand centrality		0.35
Relationship quality		0.39

	Relationships	β	t-value
H1	Fashion-conscious → Brand centrality	0.24	4.00***
H2	Chronic shopping orientation → Brand centrality	0.22	4.15***
H3	Self-esteem → Brand centrality	−0.27	−5.25***
H4	Brand centrality → Relationship quality	0.59	16.44***
	Average shopping frequency → Brand centrality	0.20	3.00**
H5a	Fashion-conscious * average shopping frequency → Brand centrality	0.29	3.51***
H5b	Chronic shopping orientation * average shopping frequency → Brand centrality	−0.15	−2.20*
H5c	Self-esteem* average shopping frequency → Brand centrality	0.06	0.81 ^ns
Variance explained (R²)
Brand centrality		0.35
Relationship quality		0.39

Notes:

***p < 0.001; **p < 0.01; *p < 0.05; ^ns not significant