Table 6. Mediating effects... | Emerald Publishing

Table 6.

Mediating effects

		Bias-corrected bootstrap 95% confidence level
Relationships	Indirect effect	Lower	Upper	Direct effect	Result
Fashion-conscious → Brand centrality → Relationship quality	0.128	0.075	0.207	0.19***	Partial mediation
Chronic shopping orientation → Brand centrality → Relationship quality	0.117	0.062	0.177	0.03 ^ns	Full mediation
Self-esteem → Brand centrality → Relationship quality	−0.149	−0.212	−0.090	0.09*	Partial mediation

		Bias-corrected bootstrap 95% confidence level
Relationships	Indirect effect	Lower	Upper	Direct effect	Result
Fashion-conscious → Brand centrality → Relationship quality	0.128	0.075	0.207	0.19***	Partial mediation
Chronic shopping orientation → Brand centrality → Relationship quality	0.117	0.062	0.177	0.03 ^ns	Full mediation
Self-esteem → Brand centrality → Relationship quality	−0.149	−0.212	−0.090	0.09*	Partial mediation

Notes:

***p < 0.001; **p < 0.01; *p < 0.05; ^ns not significant