Table 4.

Descriptive statistics, and two-way ANOVA of food type and participants’ nationality for the emotion-motivational responses toward the food pictures

Feel
arousal
Magnitude
SCR
No. SCRFeel pleasure
(valence)
Feel
desire
Willingness
to try
Nontraditional Food     
Locals M (SE)4.44 (0.21)a−0.39 (0.15)a3.83 (0.49)a5.69 (0.16)a3.00 (0.07)a2.75 (0.10)a
Foreigners M (SE)4.69 (0.20)a0.34 (0.13)b6.68 (0.44)b6.30 (0.15)b3.29 (0.07)b2.97 (0.09)a
Traditional food     
Locals M (SE)5.23 (0.22)b−0.21 (0.15)4.63 (0.54)b6.64 (0.15)b3.38 (0.08)b3.15 (0.10)b
Foreigners M (SE)5.22 (0.21)b0.19 (0.14)6.28 (0.49)b6.36 (0.14)b3.43 (0.07)b3.24 (0.09)b
FFood25.36***0.040.7515.06***17.16***26.93***
ηp20.206<0.0010.0080.1330.1490.216
FNationality0.218.94**11.70***0.93.841.2
ηp20.6460.0910.1160.0090.0380.017
FFood*Nationality1.034.46*6.67*11.34**3.670.97
ηp20.0100.0370.0700.1040.0360.010

Notes:

*p < 0.05; **p < 0.01; ***p < 0.001, SCR: skin conductance response

All the comparisons are two-tailed and used Bonferroni adjustments.

Within a column, different superscript letters indicate statistical significance (p < 0.05)

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