Table 2. Results of exploratory factor... | Emerald Publishing

Table 2.

Results of exploratory factor analysis and confirmatory factor analysis

Exploratory Factor Analysis (EFA)			Confirmatory Factor Analysis (CFA)
Measurement constructs	Factor loadings	Cronbach’s alpha	Standardized estimates	Cronbach’s alpha	Composite reliability	Average variance extracted (AVE)
SBC	0.580–0.795	0.829	0.678–0.772	0.823	0.825	0.541
BL	0.813–0.867	0.745	0.820–0.905	0.852	0.853	0.745
OBL	0.787–0.865	0.899	0.792–0.866	0.895	0.896	0.683
I-BP	0.739–0.838	0.857	0.737–0.848	0.894	0.895	0.632
C-BP	0.651–0.792	0.888	0.674–0.758	0.889	0.890	0.538
Not applicable			Goodness-of-fit indices: Cmin/df = 2.067; GFI = 0.935; CFI = 0.967; TLI = 0.961; NFI = 0.938; RMSEA= 0.045

Exploratory Factor Analysis (EFA)			Confirmatory Factor Analysis (CFA)
Measurement constructs	Factor loadings	Cronbach’s alpha	Standardized estimates	Cronbach’s alpha	Composite reliability	Average variance extracted (AVE)
SBC	0.580–0.795	0.829	0.678–0.772	0.823	0.825	0.541
BL	0.813–0.867	0.745	0.820–0.905	0.852	0.853	0.745
OBL	0.787–0.865	0.899	0.792–0.866	0.895	0.896	0.683
I-BP	0.739–0.838	0.857	0.737–0.848	0.894	0.895	0.632
C-BP	0.651–0.792	0.888	0.674–0.758	0.889	0.890	0.538
Not applicable			Goodness-of-fit indices: Cmin/df = 2.067; GFI = 0.935; CFI = 0.967; TLI = 0.961; NFI = 0.938; RMSEA= 0.045

Notes:

SBC: self-brand congruence; BL: brand loyalty; OBL: opposition brand loyalty; I-BP: individualistic brand pride; C-BP: collectivistic brand pride