Table 5.

Moderation analysis: low(n = 232) vs high (n = 290) narcissism

Invarianceχ2Δ χ2df(p)Δ dfCMIN/dfCFIΔ CFIRMSEA (Pclose)AICSig.
Measurement model
Configural677.846398(0.000)1.7030.9530.037 (1.00)893.846
Metric704.45026.60415(0.064)171.6970.9520.0010.037(1.00)886.450N.S
Scalar725.70721.26430(0.215)171.6800.9510.0010.036(1.00)961.707N.S
Structural model
Configural867.3624062.1360.9230.047(0.892)1067.362
Structural909.34241.982430(0.012)242.1150.9200.0030.046(0.896)1061.342Sig.
Multi-group
Unconstrained867.3624062.1360.9230.047(0.892)1067.362
Structural880.88313.5241042.1480.9210.0020.047(0.875)1072.8830.009
RelationshipsGroupEstimatesCritical ratioχ2 differenceDecision
H6a(+) I-BP---->BLLow0.5630.0890.038Not supported
High0.571
H6b(+) I-BP---->OBLLow0.1463.598***9.338**Supported
High0.559
H7a(+) C-BP---->BLLow0.120−1.981***2.738*Supported
High−0.014
H7b(+) C-BP---->OBLLow0.197−1.1930.938Not supported
High0.068

Notes:

*= 0.01; **= 0.05; ***= 0.001. BL: brand loyalty; OBL: opposition brand loyalty; I-BP: individualistic brand pride; C-BP: collectivistic brand pride

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