Model estimates
| Hypothesis | Path | Estimate (SE) | p-value |
|---|---|---|---|
| H1 | Technological cues→ shopping anxiety | −0.635 (0.090) | < 0.001 |
| H2 | Shopping anxiety → perceived value | −0.484 (0.031) | < 0.001 |
| H3 | Shopping anxiety → willingness to pay | −1.277 (0.461) | 0.002 |
| H4 | Moderation by shopping orientation: | 0.342 (0.166) | 0.040 |
| Direct effect on perceived value | 0.334 (0.043) | < 0.001 | |
| Direct effect on willingness to pay | 1.532 (0.051) | < 0.001 | |
| Hypothesis | Path | Estimate ( | |
|---|---|---|---|
| Technological cues→ shopping anxiety | −0.635 (0.090) | < 0.001 | |
| Shopping anxiety → perceived value | −0.484 (0.031) | < 0.001 | |
| Shopping anxiety → willingness to pay | −1.277 (0.461) | 0.002 | |
| Moderation by shopping orientation: | 0.342 (0.166) | 0.040 | |
| Direct effect on perceived value | 0.334 (0.043) | < 0.001 | |
| Direct effect on willingness to pay | 1.532 (0.051) | < 0.001 | |
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