Conclusions, theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| • Crowd-checker lowers shopping anxiety, raises perceived value and willingness to pay | • The study brings novel insights about the utilization of technology for managing the customer journey and shopping anxiety, thus, contributing to the research on technology use in retail settings |
| • Functionally-oriented (utilitarian) shoppers benefit most from crowd-checking technology | • The findings extend the literature on technology-induced social anxiety by exploring shopping anxiety |
| • Shopping orientation moderates the crowd-checker’s efficacy in anxiety reduction | • The study complements the TMT literature by applying the theory to examine consumer behavior in the retail context |
| • Retailers should deploy crowd-checking technology in stores to regulate the levels of shopping anxiety in the postpandemic reality | |
| • Managers should ensure the accessibility of the indicators of crowding level in stores via all online channels and in physical stores | |
| • Retailers could leverage the data collected by crowd-checkers to control and regulate the capacity of stores |
| Conclusions | Theoretical and managerial implications |
|---|---|
| • Crowd-checker lowers shopping anxiety, raises perceived value and willingness to pay | • The study brings novel insights about the utilization of technology for managing the customer journey and shopping anxiety, thus, contributing to the research on technology use in retail settings |
| • Functionally-oriented (utilitarian) shoppers benefit most from crowd-checking technology | • The findings extend the literature on technology-induced social anxiety by exploring shopping anxiety |
| • Shopping orientation moderates the crowd-checker’s efficacy in anxiety reduction | • The study complements the TMT literature by applying the theory to examine consumer behavior in the retail context |
| • Retailers should deploy crowd-checking technology in stores to regulate the levels of shopping anxiety in the postpandemic reality | |
| • Managers should ensure the accessibility of the indicators of crowding level in stores via all online channels and in physical stores | |
| • Retailers could leverage the data collected by crowd-checkers to control and regulate the capacity of stores |
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