Table 1. Item statistics and... | Emerald Publishing

Table 1.

Item statistics and discriminant validity calculation

Item statistics correlations
	Mean	SD	FL	α	AVE	1	2	3
1. Word of mouth				0.91	0.67	0.749
wom1	5.48	1.17	0.82
wom2	5.26	1.25	0.85
wom3	5.39	1.89	0.81
wom4	5.18	1.33	0.89
2. eWOM				0.89	0.63	0.522	0.795
ewom1	4.03	1.56	0.88
ewom2	4.78	1.28	0.83
ewom3	4.13	1.64	0.91
3. Product involvement				0.86	0.71	0.386	0.403	0.704
piv1	5.04	1.35	0.93
piv2	4.36	1.72	0.86
piv3	4.52	1.49	0.79
piv4	4.97	1.42	0.82
piv5	4.48	1.58	0.85

Item statistics correlations
	Mean	SD	FL	α	AVE	1	2	3
1. Word of mouth				0.91	0.67	0.749
wom1	5.48	1.17	0.82
wom2	5.26	1.25	0.85
wom3	5.39	1.89	0.81
wom4	5.18	1.33	0.89
2. eWOM				0.89	0.63	0.522	0.795
ewom1	4.03	1.56	0.88
ewom2	4.78	1.28	0.83
ewom3	4.13	1.64	0.91
3. Product involvement				0.86	0.71	0.386	0.403	0.704
piv1	5.04	1.35	0.93
piv2	4.36	1.72	0.86
piv3	4.52	1.49	0.79
piv4	4.97	1.42	0.82
piv5	4.48	1.58	0.85

Notes:

n = 214; FL: factor loading; α: Cronbach’s alphas; AVE: average variance extracted. Root square of the AVE shown on the diagonal