The Fornell–Larcker criterion
| Variables | AL | BL | COM | CT | CST | CV | OSQ |
|---|---|---|---|---|---|---|---|
| AL | 1 | ||||||
| BL | 0.729 | 1 | |||||
| COM | 0.730 | 0.716 | 1 | ||||
| CT | 0.873 | 0.819 | 0.805 | 1 | |||
| CST | 0.876 | 0.901 | 0.843 | 0.854 | 1 | ||
| CV | 0.718 | 0.770 | 0.803 | 0.749 | 0.835 | 1 | |
| OSQ | 0.648 | 0.703 | 0.686 | 0.705 | 0.820 | 0.619 | 1 |
| AVE | 0.917 | 0.822 | 0.851 | 0.838 | 0.907 | 0.867 | 0.840 |
| Variables | AL | BL | COM | CT | CST | CV | OSQ |
|---|---|---|---|---|---|---|---|
| AL | 1 | ||||||
| BL | 0.729 | 1 | |||||
| COM | 0.730 | 0.716 | 1 | ||||
| CT | 0.873 | 0.819 | 0.805 | 1 | |||
| CST | 0.876 | 0.901 | 0.843 | 0.854 | 1 | ||
| CV | 0.718 | 0.770 | 0.803 | 0.749 | 0.835 | 1 | |
| OSQ | 0.648 | 0.703 | 0.686 | 0.705 | 0.820 | 0.619 | 1 |
| 0.917 | 0.822 | 0.851 | 0.838 | 0.907 | 0.867 | 0.840 |
Notes:
Key to acronyms in Table 6: overall service quality (OSQ), customers’ value (CV), customers’ trust (CT), customers’ satisfaction (CST), attitudinal loyalty (AL), behavioural loyalty (BL), commitment (COM). Specific details appear in Appendix 1
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