Sociodemographic profile of the respondents
| Preferred sports retailer is a…(%) | Level of education (%) | ||
| Generalist | 63.3 | High school | 52.6 |
| Specialist | 36.7 | University degree | 43.8 |
| other | 3.6 | ||
| Nationality (%) | Monthly physical activities (%) | ||
| Austria | 51.0 | <2 | 40 |
| Germany | 39.4 | 2–4 | 9.8 |
| Switzerland | 1.3 | 4–6 | 15.4 |
| other | 8.3 | 6–10 | 16.3 |
| 10–14 | 14.3 | ||
| >14 | 3.3 | ||
| Generalist | 63.3 | High school | 52.6 |
| Specialist | 36.7 | University degree | 43.8 |
| other | 3.6 | ||
| Austria | 51.0 | <2 | 40 |
| Germany | 39.4 | 2–4 | 9.8 |
| Switzerland | 1.3 | 4–6 | 15.4 |
| other | 8.3 | 6–10 | 16.3 |
| 10–14 | 14.3 | ||
| >14 | 3.3 | ||
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