Table 2 Measurement of the constructs in...

Table 2

Measurement of the constructs in the conceptual model

Latent constructs and measures	M	SD	CFA-FL	CR	AVE
Dimensions of customer in-store experience (ISCX) “The environment of this retail store, the display of its products, services, etc.:”
Cognitive experience	4.42	1.14		0.92	0.76
COG2 Teach me interesting things			0.70
COG3 Awaken my curiosity			0.77
COG4 Awaken my creativity			0.76
COG5 Bring interesting ideas to mind			0.81
COG6 Inspire me			0.83
COG7 Interest me			0.70
Affective experience	4.27	1.14		0.94	0.67
AFF1 In a good mood			0.84
AFF2 Contented			0.86
AFF3 Happy			0.86
AFF4 Optimistic			0.81
AFF5 Hopeful			0.79
AFF6 Enthusiastic			0.81
AFF7 Thrilled			0.70
Physical experience	4.73	1.09		0.86	0.56
PHY1 Energy
PHY2 Vitality			0.81
PHY3 Comfort			0.71
PHY4 Relaxation			0.70
Social experience: interaction with customers^#	2.18	1.20		0.89	0.64
SK1 I advise customers who ask my opinion on this store's products/services			0.78
SK2 I ask the opinions of customers who shop at this store			0.80
SK3 I share opinions with this store's customers			0.90
SK4 I interact with this store's customers			0.81
SK5 I consider myself a member of the community of customers who shop at this store			0.70
Social experience: interaction with employees^#	5.00	1.43		0.88	0.60
SP1 I give my opinion to this store's employees			0.74
SP2 I receive advice from this store's employees			0.75
SP3 I ask the opinions of this store's employees			0.72
SP4 I share my opinions with this store's employees			0.81
SP5 I interact with this store's employees			0.87
Satisfaction with the sports retailer	5.33	1.08		0.74	0.60
SAT1 My feelings towards XYZ are very positive			0.74
SAT2 I feel good about coming to XYZ for the offerings I am looking for			0.82
SAT3 Overall I am satisfied with XYZ and the service they provide			0.80
SAT4 I feel satisfied that XYZ produce the best results that can be achieved for me			0.78

Latent constructs and measures	M	SD	CFA-FL	CR	AVE
Dimensions of customer in-store experience (ISCX)“The environment of this retail store, the display of its products, services, etc.:”
Cognitive experience	4.42	1.14		0.92	0.76
COG2 Teach me interesting things			0.70
COG3 Awaken my curiosity			0.77
COG4 Awaken my creativity			0.76
COG5 Bring interesting ideas to mind			0.81
COG6 Inspire me			0.83
COG7 Interest me			0.70
Affective experience	4.27	1.14		0.94	0.67
AFF1 In a good mood			0.84
AFF2 Contented			0.86
AFF3 Happy			0.86
AFF4 Optimistic			0.81
AFF5 Hopeful			0.79
AFF6 Enthusiastic			0.81
AFF7 Thrilled			0.70
Physical experience	4.73	1.09		0.86	0.56
PHY1 Energy
PHY2 Vitality			0.81
PHY3 Comfort			0.71
PHY4 Relaxation			0.70
Social experience: interaction with customers^#	2.18	1.20		0.89	0.64
SK1 I advise customers who ask my opinion on this store's products/services			0.78
SK2 I ask the opinions of customers who shop at this store			0.80
SK3 I share opinions with this store's customers			0.90
SK4 I interact with this store's customers			0.81
SK5 I consider myself a member of the community of customers who shop at this store			0.70
Social experience: interaction with employees^#	5.00	1.43		0.88	0.60
SP1 I give my opinion to this store's employees			0.74
SP2 I receive advice from this store's employees			0.75
SP3 I ask the opinions of this store's employees			0.72
SP4 I share my opinions with this store's employees			0.81
SP5 I interact with this store's employees			0.87
Satisfaction with the sports retailer	5.33	1.08		0.74	0.60
SAT1 My feelings towards XYZ are very positive			0.74
SAT2 I feel good about coming to XYZ for the offerings I am looking for			0.82
SAT3 Overall I am satisfied with XYZ and the service they provide			0.80
SAT4 I feel satisfied that XYZ produce the best results that can be achieved for me			0.78

Note(s): All variables were measured on a five-point rating scale (1 = strongly disagree, 5 = strongly agree); M = construct mean, SD = standard deviation, CFA-FL = confirmatory factor analysis factor loadings, CR = composite reliability, AVE = average variance extracted. ^# Dimension of the second order construct social experience

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