Student’s t-test for same-pairs sample by markets
| Displays | OTA 1 | OTA 2 | Rating OTA 1 Mean (SD) | Rating OTA 2 Mean (SD) | p-value | GIS | Rescaled rating OTA1 | Rescaled rating OTA2 | p-value | GIS | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UK | Booking | TR | 7.933 (0.705) | 7.815 (0.886) | 0.004 | * | 7.244 (0.940) | 7.815 (0.886) | 0.000 | *** | |
| Coast | Booking | TR | 7.597 (0.585) | 7.456 (0.743) | 0.001 | *** | 6.796 (0.780) | 7.456 (0.743) | 0.000 | *** | |
| Europe | Booking | Atrapalo | 7.956 (0.580) | 7.805 (0.740) | 0.000 | *** | 7.275 (0.773) | 7.561 (0.823) | 0.000 | *** | |
| Germany | Booking | HRS | 7.947 (0.630) | 7.609 (0.836) | 0.000 | *** | 7.263 (0.840) | 7.343 (0.928) | 0.017 | * | |
| UK | Agoda | TR | 7.786 (0.626) | 7.815 (0.886) | 0.482 | NS | 7.233 (0.783) | 7.815 (0.886) | 0.000 | *** | |
| Europe | Agoda | Atrapalo | 7.826 (0.537) | 7.805 (0.740) | 0.623 | NS | 7.283 (0.672) | 7.561 (0.823) | 0.000 | *** | |
| Germany | Agoda | HRS | 7.911 (0.495) | 7.609 (0.836) | 0.000 | *** | 7.389 (0.618) | 7.343 (0.928) | 0.336 | NS | |
| UK | Booking | Agoda | 7.933 (0.705) | 7.786 (0.626) | 0.000 | *** | 7.244 (0.940) | 7.233 (0.783) | 0.746 | NS | |
| Europe | Booking | Agoda | 7.956 (0.580) | 7.826 (0.537) | 0.000 | *** | 7.275 (0.773) | 7.283 (0.672) | 0.808 | NS | |
| Germany | Booking | Agoda | 7.947 (0.630) | 7.911 (0.495) | 0.139 | NS | 7.263 (0.840) | 7.389 (0.618) | 0.000 | *** | |
| Displays | OTA 1 | OTA 2 | Rating OTA 1 | Rating OTA 2 | GIS | Rescaled rating OTA1 | Rescaled rating OTA2 | GIS | |||
|---|---|---|---|---|---|---|---|---|---|---|---|
| UK | Booking | TR | 7.933 (0.705) | 7.815 (0.886) | 0.004 | * | 7.244 (0.940) | 7.815 (0.886) | 0.000 | *** | |
| Coast | Booking | TR | 7.597 (0.585) | 7.456 (0.743) | 0.001 | *** | 6.796 (0.780) | 7.456 (0.743) | 0.000 | *** | |
| Europe | Booking | Atrapalo | 7.956 (0.580) | 7.805 (0.740) | 0.000 | *** | 7.275 (0.773) | 7.561 (0.823) | 0.000 | *** | |
| Germany | Booking | HRS | 7.947 (0.630) | 7.609 (0.836) | 0.000 | *** | 7.263 (0.840) | 7.343 (0.928) | 0.017 | * | |
| UK | Agoda | TR | 7.786 (0.626) | 7.815 (0.886) | 0.482 | NS | 7.233 (0.783) | 7.815 (0.886) | 0.000 | *** | |
| Europe | Agoda | Atrapalo | 7.826 (0.537) | 7.805 (0.740) | 0.623 | NS | 7.283 (0.672) | 7.561 (0.823) | 0.000 | *** | |
| Germany | Agoda | HRS | 7.911 (0.495) | 7.609 (0.836) | 0.000 | *** | 7.389 (0.618) | 7.343 (0.928) | 0.336 | NS | |
| UK | Booking | Agoda | 7.933 (0.705) | 7.786 (0.626) | 0.000 | *** | 7.244 (0.940) | 7.233 (0.783) | 0.746 | NS | |
| Europe | Booking | Agoda | 7.956 (0.580) | 7.826 (0.537) | 0.000 | *** | 7.275 (0.773) | 7.283 (0.672) | 0.808 | NS | |
| Germany | Booking | Agoda | 7.947 (0.630) | 7.911 (0.495) | 0.139 | NS | 7.263 (0.840) | 7.389 (0.618) | 0.000 | *** | |
Notes:
Level of significance *** p < 0.001; NS is not significant