Coefficientsa
| Unstandardized coefficients | Standardized coefficients | ||||||
|---|---|---|---|---|---|---|---|
| Model | B | Std. Error | Beta | t | ρ-value | Findings | |
| 1 | (Constant) | 0.738 | 0.219 | 3.370 | 0.001 | ||
| Lifestyle adaptation | 0.245 | 0.061 | 0.252 | 4.000 | 0.000 | Supported | |
| Social media influence | 0.169 | 0.076 | 0.177 | 2.215 | 0.028 | Supported | |
| Food consumption awareness | 0.450 | 0.084 | 0.414 | 5.351 | 0.000 | Supported | |
| Unstandardized coefficients | Standardized coefficients | ||||||
|---|---|---|---|---|---|---|---|
| Model | B | Std. Error | Beta | Findings | |||
| 1 | (Constant) | 0.738 | 0.219 | 3.370 | 0.001 | ||
| Lifestyle adaptation | 0.245 | 0.061 | 0.252 | 4.000 | 0.000 | Supported | |
| Social media influence | 0.169 | 0.076 | 0.177 | 2.215 | 0.028 | Supported | |
| Food consumption awareness | 0.450 | 0.084 | 0.414 | 5.351 | 0.000 | Supported | |
Note:
aDependent variable: willingness to purchase
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