Table VII.

Coefficientsa

Unstandardized coefficientsStandardized coefficients
ModelBStd. ErrorBetatρ-valueFindings
1(Constant)0.7380.219 3.3700.001 
 Lifestyle adaptation0.2450.0610.2524.0000.000Supported
 Social media influence0.1690.0760.1772.2150.028Supported
 Food consumption awareness0.4500.0840.4145.3510.000Supported

Note:

aDependent variable: willingness to purchase

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