Demographic characteristics across segments
| Variables | Segment 1 (Low-risk Perception) | Segment 2 (Moderate-risk perception) | Segment 3 (High-risk perception) | Segment 4 (Very-high-risk perception) |
|---|---|---|---|---|
| Age | 43.24 (12.71) | 42.97 (13.19) | 41.62 (12.58) | 39.75 (11.68) |
| Individual income (mil VND/month) | 6.99 (4.75) | 7.55 (6.52) | 7.69 (5.77) | 7.79 (6.02) |
| Female respondents | 84.6% | 89.2% | 85.4% | 90.9% |
| Having children* | 76.9% | 65.0% | 78.0% | 81.8% |
| University degree* | 48.10% | 43.30% | 51.20% | 63.60% |
| Living in urban* | 42.30% | 51.70% | 57.30% | 61.80% |
| Variables | Segment 1 (Low-risk Perception) | Segment 2 (Moderate-risk perception) | Segment 3 (High-risk perception) | Segment 4 (Very-high-risk perception) |
|---|---|---|---|---|
| Age | 43.24 (12.71) | 42.97 (13.19) | 41.62 (12.58) | 39.75 (11.68) |
| Individual income (mil VND/month) | 6.99 (4.75) | 7.55 (6.52) | 7.69 (5.77) | 7.79 (6.02) |
| Female respondents | 84.6% | 89.2% | 85.4% | 90.9% |
| Having children* | 76.9% | 65.0% | 78.0% | 81.8% |
| University degree* | 48.10% | 43.30% | 51.20% | 63.60% |
| Living in urban* | 42.30% | 51.70% | 57.30% | 61.80% |
Note(s): Mean and standard deviation are shown for continuous variables (age, individual income)
% is shown for dummy variables (female, having children, university degree, living in urban)
*group differences are statistically significant at 5% level, using λ2 test
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